Instant Google Ads Plan · Google Ads Agency
Google Ads Agency That Turns Spend Into Revenue
Enter your website and get a Google Ads strategy plan built around your budget: campaigns, ad groups, keyword themes, a tracking check and expected cost per lead. The Marketing Mavericks™ then runs Search, Shopping and Performance Max campaigns that capture buyers ready to act.
- PDF plan in your inbox within 5 minutes
- Campaigns, ad groups and keyword themes
- Conversion tracking check and expected cost per lead
- $5M+Ad Spend Managed
- 7xTarget ROAS
- 1200+Clients Served
- 30+Countries
- 600+Testimonials
- 16+Full-Time Professionals
Definition
What Is Google Ads Management?
Google Ads management is the planning, building and day-to-day running of paid campaigns on Google Search, Shopping, YouTube, Maps and partner websites. It covers keyword research, ad copy, bidding, product feeds and conversion tracking, with every change judged on cost per lead, cost per sale and return on ad spend.
Google Ads reach people at the moment they search for what you sell. That intent is why Search and Shopping campaigns often bring sales faster than any other paid channel, and why a poorly run account wastes money just as fast: broad keywords, missing negative keywords and broken tracking all buy clicks that never become customers.
The Marketing Mavericks™ runs Google Ads alongside META Ads, which create demand before people search, and conversion rate optimisation for the landing pages behind each campaign, so every click has the best chance of becoming a lead or a sale.
What Our Google Ads Agency Handles For You
Strategy to reporting. One team, one goal: profitable growth from every search.
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Account & Campaign Build
Clean structure, tight ad groups and the right bid strategy from day one.
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Intent-Led Keywords
Buyer-intent keywords, match types and negatives. No wasted clicks.
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Search, Shopping & Performance Max
Search ads for people already looking, Shopping ads that show your products with image and price, and Performance Max to reach buyers across all of Google.
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Ads That Win the Click
Responsive search ads, sitelinks, callouts and landing pages built to convert.
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Accurate Conversion Tracking
GA4 and enhanced conversions record every call, form and sale, so Google's automated bidding learns from real results.
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Transparent Reporting
Spend, cost per result, ROAS and next moves, every month. No vanity metrics.
How We Work
Our Google Ads Process
Four steps, so budget goes to the searches that bring customers and away from the ones that do not.
- 1
Audit
Existing accounts reviewed for structure, keywords, negatives, tracking and bidding. New accounts start with keyword and competitor research.
- 2
Build
Campaigns, ad groups, ads and product feeds set up, with Google Tag Manager, GA4 and conversion tracking verified before launch.
- 3
Optimise
Search terms, bids, ads and landing pages reviewed every week, with wasted spend cut and winning ads given more budget.
- 4
Scale
Budgets rise as cost per lead or ROAS targets hold, and new campaign types are added once the core account is profitable.
Google Ads That Deliver Revenue
Figures as reported in the Google Ads account for the dates shown on each campaign.
Hotel Chain Florida
Drove 1,510 booking conversions for a Florida hotel chain at $2.94 each through high-intent Search campaigns, tight ad groups and landing pages matched to traveller searches.
Apparel Brand USA
Scaled a US apparel brand to $60,400 in sales at 3.14x ROAS through Performance Max with custom audience signals, Shopping feed optimisation and creative asset testing.
Jewellery Brand USA
Generated $43,200 in sales across 659 purchases at 3x ROAS through Google Shopping with product-level bidding, negative keyword control and title-optimised product feeds.
Home Decor Brand UK
Delivered £544,000 in conversion value at 4.26x ROAS by scaling Shopping, Performance Max and Search, with budgets raised only as ROAS targets were hit.
Google Ads Expertise Across 18 Industries
Every industry needs its own keywords, campaign types and bidding. We have run Google Ads across all of them in 30+ countries.
- Real Estate
- Healthcare & Clinics
- Education
- Finance & Accountancy
- D2C eCommerce
- Hospitality
- Automotive
- Law Firms
- Fitness & Wellness
- Interior Design
- Events & Weddings
- Salon & Beauty
- Home Services
- IT & SaaS
- Restaurants & Cafes
- Retail Stores
- Travel & Tourism
- Coaching & Tutoring
Let's build a Google Ads strategy around it.
Services That Pair With Google Ads
Google Ads perform best when the rest of the funnel is built to match. Each service is available on its own or together.
Expert Google Ads Guides
The frameworks behind the Google Ads accounts we manage, from budgets and tracking to bidding and structure.
Start The Conversation That Grows Revenue
Speak To Our Google Ads Expert
Share your details and monthly ad budget. We will review your account and come back with a clear growth plan.
Got Questions
Google Ads FAQs
Straight answers on accounts, fees, results and contracts.
Do you take over existing Google Ads accounts or only set up new ones?
Both. For existing accounts we run a full audit first: campaign structure, match types, negative keywords, conversion tracking and bidding, then rebuild from there rather than wiping everything. For new accounts we handle the full setup, including Google Tag Manager, GA4 and conversion tracking, before any budget goes live.
What does The Marketing Mavericks™ charge for Google Ads management?
Our management fee is based on your ad spend, campaign complexity and target markets. Ad spend is paid directly to Google from your own account. Speak to a strategist and you get a clear number upfront.
Which campaign types do you run?
Search for high-intent keywords, Shopping for online stores (product ads with image and price), Performance Max to reach buyers across all of Google, Display for retargeting and Local for location-based businesses. The mix is set by your business model and budget, not a templated setup.
What ROAS can I realistically expect from Google Ads?
It depends on your vertical, margins and account structure. We target 7x ROAS as the benchmark for new eCommerce accounts, while lead generation clients are measured on cost per lead and conversion rate. See real results in our Google Ads portfolio.
How long does it take to see results?
Search and Shopping campaigns usually show clear conversion data within the first few weeks. Accounts take 60 to 90 days to fully optimise as smart bidding learns, and accounts with existing conversion history move faster.
Do you write the ads and build the landing pages?
Yes. Headlines, descriptions, sitelinks, callouts and other ad assets are written in-house as part of the monthly management. Where a landing page is holding conversions back, our website development team can rebuild it.
How do you track conversions in Google Ads?
We set up Google Tag Manager, GA4 and enhanced conversions so calls, forms and sales are recorded accurately, and import offline sales where deals close by phone or in person. Automated bidding is only as good as the data it learns from, so tracking is checked before any budget goes live.
Do you require long-term contracts?
No lock-in contracts. Retainers are billed monthly, your ad account stays in your name, and clients stay because the numbers justify it.