AI Performance Marketing Agency for Real Estate
We help estate agents, property developers and realtors turn buyer and seller interest into qualified enquiries and booked site visits, with every campaign tracked to the sale.
- Qualified Enquiries
- Booked Site Visits
- Lower Cost per Lead
- $5M+Ad Spend Managed
- 8+Years Experience
- 1200+Clients Served
- 30+Countries
- 600+Five-Star Reviews
- CertifiedGoogle & META Partner
What Does a Real Estate Marketing Agency Do?
A real estate marketing agency finds buyers, sellers, tenants and investors online and turns them into enquiries your team can close. The Marketing Mavericks™ runs META Ads, Google Ads, SEO and Social Media Marketing for property businesses and judges every campaign on qualified enquiries, booked site visits and sales.
Property buyers rarely act on one ad. They browse listings on Instagram, compare areas on Google and only call an agent they already trust. Our performance marketing system covers each of those steps and shows which campaign produced every enquiry.
Qualified Enquiries
Lead forms ask about budget, area and timeline, so your team spends its time on serious buyers, sellers and investors.
Booked Site Visits
Each project gets its own landing page and follow-up flow, built to turn interest into viewings.
Lower Cost per Lead
Bidding learns from the leads that became viewings and moves budget to the ads, areas and audiences that produce them.
Why Agents and Developers Struggle to Get Quality Leads
Buyers and sellers search Google and scroll Instagram long before they contact an agent. If your listings and brand are missing there, those enquiries go to whoever shows up first.
Most property businesses rely on portals, referrals and ad spend with no clear system. Leads arrive unevenly, many never answer the first follow-up call, and nobody can say which campaign produced the sales.
We replace that guesswork with one connected plan: the right channel for each project, landing pages that convert, quick replies on WhatsApp and tracking that ties each viewing back to its source.
Our Marketing Services for Real Estate
Five services run by one team, so every channel works towards the same goal: more viewings that turn into sales.
META Ads Management
Reach people planning to buy, sell, rent or invest on Facebook and Instagram, and show your listings again to everyone who viewed them.
- Project and listing ads with location, price band and key features
- Instant lead forms with budget, area and timeline questions
- Click-to-WhatsApp ads for fast first replies
- Retargeting for listing viewers and website visitors
Google Ads Management
Put your agency or project at the top of Google when buyers, sellers and tenants search.
- Search campaigns split by area, property type and price band
- Performance Max fed with your listing and lead data
- A dedicated landing page for each project
- Call, form and viewing request tracking
SEO for Property Businesses
Rank for searches like “estate agents near me” and area-based property terms, and earn enquiries without paying for each click.
- Google Business Profile optimisation and review growth
- Area guides, project pages and market updates
- Fast pages with clean structured data
- Content written to be cited in AI search answers
Social Media Marketing
Build trust with buyers and sellers through regular, on-brand posts on Instagram and Facebook.
- Monthly content calendar around listings and launches
- Walkthrough reels and recently sold updates
- Client stories and agent profiles
Property Website Development
Fast, mobile-first websites that turn visitors from every channel into enquiries.
- Searchable listings and project pages
- Short enquiry forms and WhatsApp buttons
- Reviews and recent sales shown clearly
How We Get You More Property Leads
A clear four-step system, so you always know what is running, why it exists and what it is producing.
Audit and Tracking
We review your listings, past campaigns and lead flow, then set up GA4, Meta Conversions API and call tracking so every enquiry is counted.
Launch by Project
We build campaigns for each project or area, with its own landing page, creative and lead form.
Optimise Weekly
Viewings and sales are fed back to Google and Meta, so bidding learns what a good lead looks like, while we test new creative and offers.
Report and Scale
Weekly reports show cost per qualified lead and viewings by campaign, and budget moves to whatever produces sales.
What Each Channel Does for Real Estate
Each channel has one job. Together they cover a buyer's journey from first scroll to booked viewing.
| Channel | Its Job in Property Marketing | What We Measure |
|---|---|---|
| META Ads | Creates demand from people planning a move and brings listing viewers back | Cost per qualified lead, viewings booked |
| Google Ads | Captures buyers, sellers and tenants who are already searching | Calls, enquiries and cost per lead by area |
| SEO | Builds a steady flow of organic enquiries for area and property searches | Rankings, organic enquiries, Maps calls |
| Social Media | Keeps your brand familiar before the first call | Profile visits, messages, enquiries from posts |
| Website | Turns traffic from every channel into enquiries and viewings | Enquiry rate, form completions, WhatsApp clicks |
A Sample Campaign Plan for a New Development
This is how we usually structure the first campaigns for a residential project. The mix changes with your stock, area and buyer type.
| Campaign | Who It Reaches | What the Ad Offers | Success Measure |
|---|---|---|---|
| Pre-Launch Waitlist | People in nearby areas who match your buyer profile | Early access to floor plans and launch prices | Waitlist sign-ups with budget and timeline |
| Launch Search | People searching for new homes in the area | Project page with plans, location and visit booking | Viewing requests and calls |
| Site Visit Push | Waitlist members and project page visitors | A named viewing weekend or show home tour | Visits booked and attended |
| Retargeting | Anyone who viewed the project but did not enquire | Walkthrough video, payment plan, recent bookings | Return visits and enquiries |
| Brand Search | People searching your agency or project name | Direct link to the project and contact options | Calls and enquiries at low cost |
Resale and lettings work follows the same logic with fewer stages: area search campaigns, listing ads and a valuation offer for sellers.
What Makes Real Estate Marketing Work
Lessons from running property campaigns for agents and developers around the world.
Reply Within Minutes
Property enquiries go cold fast. We connect lead forms to WhatsApp and your CRM so your team can reply while the buyer is still looking.
Launches Need a Sequence
New developments perform best with a waitlist first, a short launch burst and steady retargeting until viewings are booked.
Sellers Need Their Own Campaign
Buyer ads rarely win instructions. A separate valuation campaign for homeowners keeps your stock coming in.
Offline Sales Train the Bidding
Most property deals close offline. Sending viewings and sales back to Google and Meta helps them find more people like your real buyers.
Property Businesses We Work With
From independent agents to large developers, we work with every type of property company.
- Estate Agents and Lettings Agencies
- Residential Developers
- Real Estate Brokers and Realtors
- New-Build and Off-Plan Developers
- Property Management Companies
- Commercial Property Firms
- Luxury Property Brands
- PropTech Companies
- Property Investment Consultants
- Buying Agents
Real Estate Marketing in Key Cities
We work with property businesses in every market. These local pages show how we approach real estate marketing in 36 key cities.
Guides for Property Marketers
Practical guides from our team on the problems property businesses ask us about most.
Instant Forms vs Website Leads
Which META lead ad format brings better property enquiries.
How to Fix Low Quality Leads
Why lead quality drops and how to qualify every enquiry.
Google Ads for Lead Generation
The account structure that brings in qualified leads.
Google Business Profile Optimisation
How to rank in the map pack for local property searches.
Why Property Businesses Choose Us
Certified Specialists
Google and Meta certified specialists plan and run your campaigns using each platform's current best practice.
One Team, Every Channel
Ads, SEO, social media and your website are planned together, so every channel works towards the same viewings.
Senior Strategist on Your Account
You deal with the person who plans your campaigns, not a chain of account handlers.
Reports on Viewings and Sales
Weekly reports cover cost per lead, viewings and sales, not likes. See past campaign results in our portfolio.
Frequently Asked Questions
Is META Ads or Google Ads better for real estate?
Both, for different jobs. Google Ads captures people already searching for property or an agent, while META Ads reaches people planning a move before they search. Running the two together usually gives a lower cost per qualified lead than either one alone.
How much should we spend on ads each month?
It depends on your area, price point and how many projects you are selling. We start with a budget that can produce enough enquiries to learn from, then scale the campaigns that bring viewings. Your ad budget is paid to Google and Meta directly.
How soon will we see enquiries?
Paid campaigns start producing enquiries soon after launch, and quality improves as the platforms learn from your viewings. SEO builds more slowly and compounds over months. We report both weekly so you can see the trend.
What do you need from us to get started?
Access to your ad accounts or permission to create new ones, your current listings or project details, brand assets, and a contact on your sales team who can tell us which leads were good.
Who will manage our account day to day?
A senior strategist plans and runs your campaigns and is your main contact throughout. Specialists handle creative, landing pages and tracking under the same plan, and you always know who to call.
Do we keep ownership of our ad accounts and data?
Yes. Campaigns run in ad accounts owned by your business, and all audiences, tracking and reports stay with you if we ever stop working together. Nothing is locked inside our own accounts.
Can you market several projects or branches at once?
Yes. Each project or branch gets its own campaigns, landing page and budget line, so you can see exactly what each one costs and how many viewings it produces.
Can you connect leads to our CRM?
Yes. We send lead form and website enquiries to your CRM or WhatsApp, and use your sales team's feedback on lead quality to improve targeting every week.
Reviewed by Vishal Arora, Founder, The Marketing Mavericks™
Get More Property Leads for Your Business
Tell us about your listings or projects, and we will map out the channels, budget split and timeline to grow your enquiries.