AI Performance Marketing Agency for Hotels & Resorts
We help hotels, resorts and villas get more direct bookings, cut OTA commission costs and fill rooms in peak season and off-peak.
- Google & META Certified Partner
- 8+ Years Experience
- $5M+ Ad Spend Managed
- 1,200+ Clients
- 600+ Five-Star Reviews
- 30+ Countries
What Does a Hospitality Marketing Agency Do?
The Marketing Mavericks™ is an AI performance marketing agency for hospitality businesses, from hotels and resorts to villas and wedding venues. We run Google Ads, Meta Ads, SEO and social media that send guests to your own booking engine instead of online travel agencies (OTAs), and we judge every campaign by the direct bookings it brings in.
Guests rarely book the first place they see. They find a property on Instagram or Google Maps, check reviews and availability on OTAs, and many then search the hotel's name before booking. Our performance marketing system reaches guests at each of those points and makes your own website the easiest place to book.
More Direct Bookings
Guests who find you on Google or Instagram book on your own website, and their details stay with you for future offers.
Less OTA Commission
Every stay booked on your own website is a stay with no OTA commission to pay.
Higher Off-Peak Occupancy
Seasonal packages and offers to past guests help fill rooms when demand drops.
Why Hotels Struggle to Get Direct Bookings
Guests plan trips on Google Search, Google Maps and Instagram, and compare options on OTAs before they choose. If your hotel is hard to find in those places, the booking goes to an OTA or a competitor.
Many hotels get most bookings through OTAs and pay commission on each one, even when the guest already knew the hotel. Off-peak months stay quiet, and with an untracked booking engine nobody can say which campaign filled which room.
The Marketing Mavericks™ fixes this with one joined-up plan: win searches for your hotel's name, appear in Google Hotel Ads, sell the full stay on social media and track every booking, so budget follows the campaigns that fill rooms.
Our Marketing Services for Hotels & Resorts
Five services, planned together around one goal: more guests booking direct.
Meta Ads Management
Reach travellers on Facebook and Instagram while they are still choosing where to stay, and bring back everyone who viewed your rooms.
- Room, view and experience creatives for every season
- Offers for honeymoons, family holidays and long weekends
- Catalogue ads that promote your hotel and destination
- Retargeting for website visitors and abandoned bookings
- Lead forms for weddings, events and group stays
Google Ads Management
Put your hotel in front of guests searching for your destination, your type of stay or your hotel by name.
- Brand campaigns that win searches for your hotel's name
- Search campaigns by destination, stay type and occasion
- Google Hotel Ads and booking links for eligible properties
- Tracking through to the confirmed booking
SEO
Rank in Google Maps and destination searches, so more guests land on your own website instead of an OTA listing.
- Google Business Profile, photos and reviews
- Room, package and destination pages
- Hotel schema and fast-loading pages
- Destination guides that answer travellers' questions in Google and AI search
Social Media Management
Show travellers the full stay, not just the room, with regular posts and reels on Instagram and Facebook.
- Monthly content calendar around seasons and local events
- Room tours, dining and experience reels
- Guest reviews and book-direct offers
Website Development
Fast, mobile-first hotel websites that make booking direct easier than booking through an OTA.
- Booking engine integration with a book-now button on every page
- Room and package pages with photos and amenities
- Book-direct benefits and WhatsApp buttons
How We Get You More Direct Bookings
Four steps, from fixing your booking tracking to scaling the campaigns that fill rooms.
Audit and Tracking
We review your OTA mix, booking engine and past campaigns, then set up GA4, Meta Conversions API and cross-domain booking tracking so every direct booking is counted.
Launch Campaigns
We launch brand, destination and retargeting campaigns, with creatives for couples, families and business guests, each linked to your booking engine.
Optimise with AI
Completed bookings flow back to Google and Meta, so their AI bidding learns which travellers actually book, not just who clicks. We test new creatives and offers every week.
Report and Scale
Weekly reports show direct bookings, cost per booking and your OTA share, and budget shifts to the campaigns and dates that fill the most rooms.
What Each Channel Does for Hotels & Resorts
Guests use several channels before they book. Here is the job each one does for your hotel.
| Channel | What It Does for Hotels & Resorts | What We Measure |
|---|---|---|
| Meta Ads | Inspires travellers choosing a getaway and retargets people who viewed your rooms | Direct bookings, cost per booking, event enquiries |
| Google Ads | Captures destination searches and protects searches for your hotel's name | Direct bookings, cost per booking, brand impression share |
| SEO | Brings guests from Google Maps and destination searches to your own website | Organic bookings, Maps calls, rankings |
| Social Media | Shows the full guest experience and keeps you in mind until dates are set | Reach, messages, bookings from social |
| Website | Makes booking direct the easiest option for every visitor | Booking completion rate, WhatsApp chats |
What Makes Hospitality Marketing Work
What we have learned running booking campaigns for hotels, resorts and villas.
Win Searches for Your Own Name
Many guests find a hotel on an OTA, then search its name on Google before booking, and OTAs often bid on those searches. A brand campaign with a book-direct perk, such as a room upgrade, keeps that booking on your own website.
Be Seen Where Guests Compare
Google Hotel Ads and Google's booking links can show your hotel with live availability on Google, beside the OTAs. We connect them through your booking engine or channel manager and add Meta catalogue ads for your hotel and destination.
Track the Booking, Not the Click
Many booking engines run on a separate domain, so completed bookings go missing from reports. Cross-domain tracking and server-side conversions put those bookings back into GA4, Google Ads and Meta.
Plan Peak and Off-Peak Separately
In peak weeks the job is shifting bookings from OTAs to your website. Off-peak, it is creating demand, so packages, long stays and midweek breaks launch weeks before the quiet period starts.
Hospitality Businesses We Work With
From single villas and homestays to hotel groups and wedding venues, we work with every kind of place guests stay or celebrate.
- Hotel Chains & Groups
- Luxury Resorts
- Boutique Hotels
- Private Villas
- Heritage Hotels
- Wellness & Spa Retreats
- Serviced Apartments
- Eco Lodges & Camps
- Homestays & B&Bs
- Banquet & Wedding Venues
Hospitality Marketing in Your City
We work with hotels, resorts, villas and venues in every city and country. These local pages show our approach to hospitality marketing in key cities.
- London
- Manchester
- Birmingham
- Leeds
- Bristol
- New York
- Los Angeles
- Chicago
- Houston
- Dallas
- Austin
- San Francisco
- Seattle
- Atlanta
- Miami
- Toronto
- Vancouver
- Montreal
- Calgary
- Ottawa
- Sydney
- Melbourne
- Brisbane
- Perth
- Adelaide
- Canberra
- Dubai
- Abu Dhabi
- Riyadh
- Singapore
- Mumbai
- Delhi
- Bangalore
- Hyderabad
- Chennai
- Pune
Why Hotels and Resorts Choose Us
Google & META Certified Partner
Certified specialists run your Google Ads and Meta Ads, from brand search to hotel catalogue campaigns.
8+ Years, $5M+ Ad Spend
More than 8 years running paid campaigns and $5M+ in ad spend managed for 1,200+ clients in 30+ countries, so your budget is planned from experience.
One Team for Every Channel
Search, social, SEO and your website are planned as one, so every channel sends guests to the same place: your booking engine.
Reports on Direct Bookings
Weekly reports show direct bookings, cost per booking and how your OTA share is changing. Browse campaign results in our portfolio.
Frequently Asked Questions
How do you get more direct bookings for a hotel?
We send guests to your booking engine from every channel: brand campaigns for your hotel's name, Google Hotel Ads, destination searches and Meta retargeting for people who viewed your rooms. Your website then makes booking direct quick and clearly worth it.
Is Meta Ads or Google Ads better for hotels?
Both, for different jobs. Google Ads and Hotel Ads reach guests who already know where and when they want to stay. Meta Ads inspires people still choosing a getaway and retargets anyone who viewed your rooms. Together, social creates demand and search captures it.
Can you reduce our dependence on OTAs?
Yes, gradually. OTAs still bring visibility and fill last-minute gaps, so we do not ask you to leave them. We win searches for your hotel's name and give guests clear reasons to book on your website, so a bigger share of bookings comes direct.
Can you work with our booking engine?
Yes. We connect your website and booking engine with cross-domain tracking, add Google and Meta conversion tracking where the engine allows it and test with real bookings, so direct bookings are credited to the campaigns that brought them in.
Can you help fill rooms in low season?
Yes. Off-peak campaigns start weeks ahead and target past guests, short-break travellers from nearby cities and people with flexible dates. As peak demand returns, budget moves back to brand and direct booking campaigns.
How soon will we see more direct bookings?
Brand and retargeting campaigns often lift direct bookings within the first few weeks. Destination campaigns need longer to learn, and SEO and Maps rankings build over three to six months while paid campaigns carry bookings.
Get More Direct Bookings for Your Property
Tell us about your property, your booking engine and your quiet months, and we will plan the campaigns to grow your direct bookings.