AI Performance Marketing Agency for Hotels & Resorts
We help hotels, villas and resorts win more bookings on their own website and rely less on OTA commission, with campaigns planned around busy and quiet seasons.
- More Bookings on Your Site
- Lower OTA Commission
- Busier Quiet Months
- $5M+Ad Spend Managed
- 8+Years Experience
- 1200+Clients Served
- 30+Countries
- 600+Five-Star Reviews
- CertifiedGoogle & META Partner
What Does a Hospitality Marketing Agency Do?
A hospitality marketing agency brings guests to a hotel, resort or venue and persuades them to book on its own website rather than through an online travel agency. The Marketing Mavericks™ runs META Ads, Google Ads, SEO and Social Media Marketing for hospitality businesses and judges each campaign on confirmed stays, revenue and OTA share.
Guests rarely book the first place they see. They find a property on Instagram or Google Maps, read reviews on an OTA, then often search the hotel's name before paying. Our performance marketing system meets them at each of those points and makes your own site the easiest place to reserve.
More Bookings on Your Site
More guests who find you on Google or Instagram reserve on your website, and their details stay with you for future offers.
Lower OTA Commission
Each stay that moves from an OTA to your own site keeps that commission in your business.
Busier Quiet Months
Seasonal packages, midweek breaks and offers to past guests build demand for the dates that usually sit empty.
Why Hotels & Resorts Lose Bookings to OTAs
Guests plan trips on Google Search, Google Maps and Instagram, then compare prices on OTAs before they choose. A hotel that is hard to find in those places loses the stay to an OTA listing or a competitor down the road.
Many properties take most reservations through OTAs and pay commission on each one, even when the guest already knew the hotel by name. Quiet months stay quiet, and when guests finish reserving on a separate booking site, nobody can say which campaign produced which stay.
Our fix is one joined-up plan: win searches for your hotel's name, appear in Google Hotel Ads, show the whole stay on social media and trace each reservation to its source, so budget follows the campaigns that earn revenue.
Our Marketing Services for Hotels & Resorts
Five services planned around one aim: more guests choosing your own website over a third-party listing.
META Ads for Hotels
Reach travellers on Facebook and Instagram while they are still choosing where to stay, and bring back everyone who looked at your rooms.
- Room, view and experience ads for each season
- Offers for honeymoons, family holidays and long weekends
- Retargeting for site visitors and unfinished reservations
- Lead forms for weddings, events and group stays
Google Ads and Hotel Ads
Put your property in front of guests searching for your destination, your type of stay or your hotel by name.
- Brand campaigns that win searches for your hotel's name
- Search campaigns by destination, stay type and occasion
- Google Hotel Ads showing live rates and availability
- Conversion tracking through to the confirmed stay
Hotel SEO
Rank in Google Maps and destination searches, so more guests reach your website before they reach an OTA listing.
- Google Business Profile, photos and review replies
- Room, package and destination pages
- Hotel schema and fast-loading pages
- Destination guides written to be quoted in AI search answers
Social Media Marketing for Hotels
Show travellers the full stay, not only the room, with regular posts and reels on Instagram and Facebook.
- Monthly content calendar around seasons and local events
- Room tours, dining and experience reels
- Guest reviews and the perks of reserving with you
Hotel Website Development
Fast, mobile-first websites that make reserving with you quicker than going through an OTA.
- Reservation system integration with a book-now button on every page
- Room and package pages with photos and amenities
- Book-direct perks and WhatsApp buttons shown clearly
How We Bring More Guests to Your Website
Four steps, from fixing how reservations are tracked to scaling the campaigns that earn the most revenue.
Audit and Tracking
We review your OTA mix, reservation system and past campaigns, then set up GA4, the Meta Conversions API and tracking that runs through to your reservation system, so each stay reserved online is counted.
Launch by Guest Type
Brand, destination and retargeting campaigns go live, with separate creative for couples, families, business travellers and event groups.
Optimise Weekly
Confirmed stays are fed back to Google and Meta, so bidding learns which travellers actually book. We keep testing new photos, offers and room angles.
Report and Scale
Weekly reports show cost per booking, revenue and OTA share by campaign, and budget shifts towards the dates and source markets with the strongest return.
What Each Channel Does for Hotels & Resorts
Guests use several channels before they choose a property. Here is the job each one does for yours.
| Channel | Its Job for Your Property | What We Measure |
|---|---|---|
| META Ads | Inspires travellers choosing a getaway and brings back people who viewed your rooms | Cost per booking, event enquiries |
| Google Ads | Captures destination searches and protects searches for your hotel's name | Bookings, revenue, brand impression share |
| SEO | Brings guests from Google Maps and destination searches to your website | Organic bookings, Maps calls, rankings |
| Social Media | Shows the full guest experience and keeps you in mind until dates are set | Messages, profile visits, bookings from social |
| Website | Makes reserving with you the easiest option for every visitor | Booking completion rate, WhatsApp chats |
A Sample Campaign Plan for a Boutique Hotel
This is how we usually structure the first campaigns for a boutique hotel with rooms, a restaurant and a small events space. The plan adapts to your location, seasons and guest mix.
| Campaign | Who It Reaches | What the Ad Offers | Success Measure |
|---|---|---|---|
| Brand Search | People searching your hotel's name, often after seeing you on an OTA | Your best available rate plus a perk such as breakfast or late checkout | Brand search bookings and OTA share |
| Destination Search | Travellers searching for hotels in your area or for a type of stay | Room types and location highlights, with live rates in Hotel Ads | Cost per booking |
| Getaway Inspiration | People on Instagram and Facebook who match your guest profile | Short room and experience videos with a seasonal package | Site visits and reservations |
| Retargeting | Visitors who checked dates but did not complete a reservation | The room they viewed, guest reviews and a reason to book now | Recovered bookings |
| Quiet Season Packages | Past guests and short-break travellers within driving distance | Midweek breaks, long-stay rates and dining offers | Bookings on target dates |
Resorts and wedding venues add a lead campaign for events and group stays, with each enquiry sent straight to the events team.
What Makes Hospitality Marketing Work
What we have learned running campaigns for hotels, resorts and villas.
Protect Your Own Name
Many guests find a hotel on an OTA, then search its name on Google, where OTAs often bid too. A brand campaign with a clear perk, such as a room upgrade, gives that guest a reason to book with you instead.
Be Seen Where Guests Compare
Google Hotel Ads show your rates beside the OTAs. We connect them through your reservation system or channel manager so prices and availability stay accurate.
Track the Stay, Not the Click
Many hotel booking systems take the guest to a separate site to pay, so those stays go missing from reports. Tracking that follows the guest across both sites puts them back into GA4, Google Ads and Meta.
Plan Busy and Quiet Seasons Separately
In busy weeks the task is moving guests from OTAs to your website. In quiet months it is creating demand, so packages and midweek offers launch well before occupancy drops.
Hotels & Resorts We Work With
From single villas to hotel groups and wedding venues, we work with every kind of place where guests stay or celebrate.
- Hotel Chains and Groups
- Luxury Resorts
- Boutique Hotels
- Private Villas
- Heritage Hotels
- Wellness and Spa Retreats
- Serviced Apartments
- Eco Lodges and Camps
- Guest Houses and B&Bs
- Banquet and Wedding Venues
Hospitality Marketing in Key Cities
Guests travel from everywhere, and we work with properties in every market. These pages show how we plan hotel and resort campaigns in 36 key cities.
Guides for Hotels & Resorts
Short, practical reads on the channels that bring guests straight to you.
Why Hotels & Resorts Choose Us
Certified Specialists
Google and Meta certified specialists set up your Hotel Ads, brand search and retargeting campaigns and the tracking behind them.
One Plan Across Channels
Search, social, SEO and your website share one plan, so a seasonal package appears everywhere with the same dates and rate.
A Senior Strategist You Can Reach
Your campaigns are planned and run by a senior strategist who knows your seasons, room types and occupancy targets, and who takes your calls.
Reports on Stays and Revenue
Each report shows cost per booking, revenue and how your OTA share is moving. Browse campaign results in our portfolio.
Frequently Asked Questions
Is META Ads or Google Ads better for hotels?
Each covers a different moment. Google Ads and Hotel Ads reach travellers who already know where and when they want to stay. META Ads reaches people still deciding on a getaway and reminds anyone who looked at your rooms. Most properties need both, weighted differently by season.
How much should a hotel spend on ads?
It depends on your room count, average nightly rate and how much of your occupancy currently comes through OTAs. We set a starting budget that produces enough bookings to learn from, then move money to the dates and markets that perform. Your ad budget is paid directly to Google and Meta.
How soon will we see more bookings?
Brand and retargeting campaigns can produce reservations soon after launch, because they reach people who already know you. Destination campaigns take longer to learn, and organic rankings build gradually. We report each source separately so you can see which part is moving.
What do you need from our hotel to get going?
Access to your ad accounts, Google Business Profile and website, a login or contact for your reservation system or channel manager, your rate and season calendar, and good photos of rooms and facilities. We handle the tracking setup from there.
Who manages our account day to day?
A senior strategist runs your campaigns and is your single point of contact. Creative, SEO and web specialists work under the same plan, and you get one weekly update instead of messages from several people.
Do the ad accounts and guest data stay ours?
Yes. The ad accounts, guest audiences and tracking all sit under your business. If we stop working together, everything stays with you, including the conversion history the platforms have learned from.
Will we have to leave the OTAs?
No. OTAs still bring visibility and fill last-minute gaps, so we never ask you to remove your listings. The aim is to win the guests who already know your name and give them clear reasons to reserve with you, so a bigger share arrives without commission.
How are wedding and event enquiries followed up?
Event lead forms and WhatsApp messages go straight to your sales or events team, with the date, guest count and budget already captured. Your team tells us which enquiries turned into bookings, and we use that to sharpen targeting.
Reviewed by Vishal Arora, Founder, The Marketing Mavericks™
Win More Bookings for Your Property
Tell us about your property, your quiet months and how guests book today, and we will plan the campaigns to grow reservations on your own site.