AI Performance Marketing Agency for Home Services
We help plumbers, electricians, cleaners and other trades win more calls and booked jobs in the areas they cover, and show which campaigns brought each job.
- More Calls from Your Area
- Better Quote Requests
- Work Worth Taking
- $5M+Ad Spend Managed
- 8+Years Experience
- 1200+Clients Served
- 30+Countries
- 600+Five-Star Reviews
- CertifiedGoogle & META Partner
What Does a Home Services Marketing Agency Do?
A home services marketing agency brings homeowners who need a repair, an installation or a regular service to your phone and your diary. The Marketing Mavericks™ runs META Ads, Google Ads, SEO and Social Media Marketing for plumbers, electricians, cleaners and other trades, and measures each campaign on genuine calls, quote requests and booked jobs.
Homeowners hire in two ways. With a burst pipe or a lockout, they search on their phone and ring whoever answers first. For a new boiler or a garden makeover, they compare reviews, photos and quotes for days. Our performance marketing plan is built to win both kinds of job.
More Calls from Your Area
Call-focused ads, a strong Maps listing and tap-to-call pages bring calls from homeowners close to your base.
Better Quote Requests
Quote forms ask for postcode, job type and urgency, so your team can price real jobs first.
Work Worth Taking
Budget goes to the job types and postcodes you want more of, rather than call-outs you would turn down.
Why Home Services Businesses Struggle to Win Steady Work
When something breaks, homeowners search “plumber near me” or “emergency electrician” and call one of the first few names on Google Maps. If your business is not in those top results for the towns you cover, the job goes to a competitor before your phone even rings.
Many trades still depend on referrals and shared lead sites that sell the same enquiry to several firms. Calls are missed while the team is on a job, ads keep running after hours, and nobody can say which calls turned into paid work.
Our fix is one system built around the phone: call ads limited to your service area and working hours, a Google Business Profile kept up to date with fresh reviews and job photos, and call tracking that links each campaign to the jobs it produced.
Our Marketing Services for Home Services
Each service is set up around your trade, the postcodes you cover and the hours your team can pick up the phone.
META Ads Management
Reach homeowners on Facebook and Instagram while they are planning work, and win installations, regular cleans and garden projects.
- Radius and postcode targeting around your base
- Lead forms that ask for job type, location and timing
- Before-and-after ads made from your own completed jobs
- Seasonal campaigns for heating, pest control and garden work
- Reminder ads for annual servicing and repeat cleans
Google Ads Management
Appear at the top of Google when homeowners search for an urgent repair or a planned job near them.
- Separate campaigns for emergency, same-day and planned work
- Call ads scheduled to the hours your team answers
- Google Local Services Ads run alongside standard search campaigns
- Negative keywords that stop ads showing for DIY, training and job searches
- Call tracking that filters out spam and sales calls
Local SEO for Trades
Rank in the Maps pack and organic results for your trade in each town you cover, and earn organic calls alongside your ads.
- Google Business Profile management with job photos and service areas
- Review requests sent after each completed job
- Service area pages for the towns you cover
- Consistent listings on trade and local directories
- Answers to common homeowner questions, written for AI search answers
Social Media Marketing
Build local trust with regular Facebook and Instagram posts that show your finished jobs, your team and your reviews.
- Monthly content calendar planned around seasonal jobs
- Before-and-after reels and finished job posts
- Customer reviews and meet-the-team posts
Website Development for Trades
Fast, mobile-first websites with a tap-to-call button on every page, built for people who need help now.
- A service page for each job type you offer
- Reviews, job photos and team profiles shown clearly
- Quote forms with photo upload, so you can price a job before visiting
- Online booking for planned work such as servicing and regular cleans
How We Get You More Calls and Booked Jobs
Four steps that show you which calls became jobs and what each one cost to win.
Audit and Tracking
We review your Google Business Profile, past ads and call handling, then connect call tracking and Google Analytics to your job management software.
Launch by Job Type
Campaigns go live for each job type and service area, each pointing to a matching service page with a tap-to-call button and a short quote form.
Optimise Weekly
Completed jobs are sent back to Google and Meta, so their bidding learns which calls become paid work, while we test fresh job photos and offers.
Report and Scale
Weekly reports show calls, jobs won and cost per job for each service and area, and budget moves towards the work that pays best.
What Each Channel Does for Home Services
Urgent jobs usually start on Google, while planned ones often start with a scroll on Facebook or Instagram.
| Channel | Its Role for Your Trade | What We Measure |
|---|---|---|
| META Ads | Puts your work in front of local homeowners planning installations, upgrades and regular services | Cost per quote request, jobs booked |
| Google Ads | Captures urgent and planned searches for your trade in your service area | Calls, cost per job, emergency call volume |
| SEO | Builds Maps pack and organic visibility for each service and town | Maps calls, rankings, review growth |
| Social Media | Shows real jobs and real reviews, so homeowners trust you before they call | Messages, profile visits, saved posts |
| Website | Turns visitors from every channel into calls, quotes and online bookings | Call clicks, quote forms, WhatsApp chats |
A Sample Campaign Plan for a Plumbing and Heating Firm
This is how we usually structure the first campaigns for a local plumbing and heating business. The mix changes with your trade, team size and the areas you cover.
| Campaign | Who It Reaches | What It Offers | Success Measure |
|---|---|---|---|
| Emergency Call Ads | People searching for urgent repairs inside your radius | A fast call-out with a tap-to-call button | Answered calls and call-outs booked |
| Boiler Installation Search | Homeowners searching for a new boiler or heating upgrade | A quote page with options, reviews and a short form | Quote requests and home surveys booked |
| Annual Servicing Reminder | Past customers and nearby homeowners on Facebook and Instagram | A boiler service booked before the cold weather | Service bookings |
| Bathroom Refit Lead Form | Local homeowners on Facebook and Instagram planning a bathroom upgrade | Recent refits from your own jobs and a short quote form | Qualified quote requests |
| Service Page Retargeting | Visitors who viewed a service page but did not call | Recent reviews and a reminder to call or request a quote | Return visits and quote forms |
Cleaning companies follow the same logic with a different mix: Facebook and Instagram ads for regular cleans, search campaigns for end-of-tenancy work and repeat-booking reminders.
What Makes Home Services Marketing Work
Lessons from running local campaigns for plumbers, electricians, cleaners and other service firms.
Split Emergency and Planned Work
A burst pipe and a boiler replacement are different searches with very different job values. Emergency campaigns chase calls and run only when you can respond, while planned work relies on quote forms, reviews and retargeting.
Only Pay for Areas You Cover
Ads should only show where your team can reach a job and still make money. We exclude postcodes you do not cover and give more budget to the areas that produce your most profitable jobs.
Reviews Decide Who Gets the Call
Homeowners compare star ratings, recent reviews and job photos before letting anyone into their home. Asking for a review at the moment a job is signed off is the simplest way to keep your profile ahead.
Answer the Phone, Then Spend
A missed call is a lost job and wasted budget. We check how quickly calls are picked up, add alerts for missed calls and only scale ads when someone is on hand to answer.
Home Services Businesses We Work With
From one-van traders to multi-team contractors, we work with firms that fix, clean and improve homes.
- Plumbers and Drainage Specialists
- Electricians and Electrical Contractors
- Heating, Cooling and Boiler Engineers
- Domestic and Commercial Cleaners
- Pest Control Companies
- Roofing and Guttering Companies
- Locksmiths and Security Installers
- Appliance Repair Services
- Landscapers and Gardeners
- Removals and Storage Companies
Home Services Marketing in Key Cities
We work with trades in every market. These local pages focus on cleaning companies and other household services in 36 key cities.
Guides for Trades and Service Firms
Practical guides from our team on the questions trades and cleaners ask us most.
Google Business Profile Optimisation
How to win more Maps calls in the towns you cover.
Negative Keywords That Stop Wasted Spend
Block DIY, job and training searches before they cost you.
Google Ads Conversion Tracking
Track calls and quote forms so bidding learns what a real job looks like.
Cut a High Cost per Lead
Where trade budgets leak and how to fix it.
Why Home Services Businesses Choose Us
Certified Specialists
Google and Meta certified specialists build your call campaigns, local targeting and quote forms to each platform's current standards.
One Team, Every Channel
Your ads, Google Business Profile, SEO, social posts and website are run by one team, so the offer in your ad matches your Maps listing and your website.
A Senior Strategist on Your Account
The person who plans your campaigns is the person you speak to, and they know your trade, your areas and your busy seasons.
Reports on Jobs Won
Reports follow each call from first ring to finished job, so you judge marketing on paid work rather than clicks. See past campaign results in our portfolio.
Frequently Asked Questions
Is Google Ads or META Ads better for home services?
Google is usually the first choice for urgent repairs, because people search the moment something breaks. META Ads suits installations, regular cleaning and garden makeovers, where homeowners take time to decide. Giving each platform the type of work it suits is usually the most efficient way to split the budget.
How much should we spend on ads?
That depends on your trade, the size of your area and how many jobs your team can take on. We set a starting budget large enough to show which campaigns bring paid work, then raise it only where the cost per job makes sense. The ad budget is paid straight to Google and Meta.
How soon will the phone start ringing?
Search ads for urgent work can produce calls soon after launch, because the demand already exists. Planned jobs and Maps rankings take longer to build, as homeowners compare options and reviews accumulate. Your weekly report makes the trend clear from the start.
What do you need from us before launch?
Access to your Google Business Profile and any ad accounts, a list of the jobs and postcodes you want more of, photos of recent work, and someone who can tell us which calls turned into paying customers.
Who runs our account day to day?
A senior strategist plans and manages your campaigns and is your direct contact. Designers, writers and tracking specialists work under the same plan, so you never have to repeat your brief to someone new.
Do we keep our ad accounts and call data?
Yes. Campaigns run in accounts owned by your business, and your call recordings, Google Business Profile, audiences and reports stay yours if we part ways. We work as users on your accounts, never as owners.
Can you focus on certain jobs or pause when we are busy?
Yes. Each job type and area has its own campaign, so we can push boiler installations one month and drain work the next. When your diary fills up, we scale back the relevant campaigns and restart them once your engineers have room again.
Can enquiries go straight into our job management software?
Yes. Form enquiries, WhatsApp chats and tracked calls can flow into your job management or CRM system with their source attached. Once a job is marked as complete, that record shows which campaigns bring paying customers.
Reviewed by Vishal Arora, Founder, The Marketing Mavericks™
Get More Booked Jobs for Your Trade
Tell us your trade, the areas you cover and the jobs you want more of, and we will show you where your next calls should come from.