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Facebook & Instagram Ads

META Ads Case StudiesBuilt To Scale Revenue

META Ads campaigns built on a clear system: structured testing, disciplined budget allocation and scaling that protects return on ad spend. Every case study shows the spend, results and strategy behind the growth.

  • $5M+Ad Spend Managed
  • 1,200+Clients Served
  • 30+Countries
  • 8+Years Experience

Sales & Lead Generation

Campaign Results That Scale

Every campaign structured to grow revenue and leads while protecting return on ad spend.

META Ads results for a USA electronics store: 30.32x ROAS, $16,016.66 spend, 1,352 purchases
META AdsSales1 Jun - 10 Sep 2026

Electronics · eCommerce · USA

Scaling A USA Electronics Store

Three sales campaigns ran for 102 days and every one returned above 28x, from 28.73x on the largest budget to 32.28x on the leanest. Budget was scaled into the campaigns that held their return as spend increased, which kept the blended ROAS above 30x across $16,017 of spend and 1,352 purchases.

  • 30.32xAverage ROAS
  • $16,017Ad Spend
  • 1,352Purchases
  • Sales Objective
  • 102 Day Run
  • Three Campaigns
META Ads results for an Australian home decor brand: 27.13x ROAS, $10,044.35 spend, 837 purchases
META AdsSalesJul - Sep 2026

Home Decor · eCommerce · Australia

Scaling An Australian Home Decor Brand

A high basket value catalogue run over 66 days. The two scaling campaigns held 26.29x and 26.07x for the full period, while a smaller test campaign returned 55.14x from 23 purchases. Budget stayed with the proven campaigns until the test built enough purchase data to justify scaling, protecting a 27.13x blended return on $10,044.

  • 27.13xAverage ROAS
  • $10,044Ad Spend
  • 837Purchases
  • Sales Objective
  • High Basket Value
  • Three Campaigns
META Ads lead generation for an Indian luxury real estate developer: 119 leads from Rs 75,586 spend
META AdsLead Generation14 Aug - 12 Sep 2026

Luxury Real Estate · Lead Generation · India

Lead Generation For A Luxury Real Estate Developer

For high ticket property, precise targeting beats wide reach. Four Instant Form campaigns ran over four weeks. The most tightly targeted campaign delivered leads at ₹474.58, while the broadest audience cost ₹1,150.54 per lead, so budget was shifted into precise targeting every week. The result was 119 property leads at a blended ₹635 across all four campaigns.

  • ₹635Cost Per Lead
  • ₹75,586Ad Spend
  • 119Form Leads
  • Lead Generation
  • Instant Forms
  • Four Campaigns
META Ads results for a UK luxury perfume brand: 4.24x ROAS, £9,438.53 spend, 1,187 purchases
META AdsSalesJun - Sep 2026

Luxury Perfume · eCommerce · United Kingdom

Consistent Growth For A UK Perfume Brand

A 96 day sales run built for consistency. Three core campaigns held a tight 4.11x to 4.40x band for the full period, producing 1,187 purchases from £9,439. A fourth test campaign was closed at £155.01 once it returned 1.37x, so every remaining pound went into campaigns with proven returns.

  • 4.24xAverage ROAS
  • £9,439Ad Spend
  • 1,187Purchases
  • Sales Objective
  • Controlled Testing
  • Four Campaigns
META Ads results for a UK pet grooming store: 3.86x ROAS, £5,996.77 spend, 675 purchases
META AdsSales1 Jul - 10 Sep 2026

Pet Grooming Products · eCommerce · United Kingdom

Audience Separation For A UK Pet Grooming Store

Audience separation drove this result. Over 72 days, the £1,854.64 campaign returned 4.55x and the £3,592.62 campaign returned 3.70x. Running each audience in its own campaign showed exactly where returns were strongest and let budget follow them, delivering 675 purchases at a blended 3.86x.

  • 3.86xAverage ROAS
  • £5,997Ad Spend
  • 675Purchases
  • Sales Objective
  • Audience Separation
  • Three Campaigns
META Ads results for a Canadian apparel brand: 3.22x ROAS, $17,834.97 spend, 1,043 purchases
META AdsSalesNov - Dec 2025

Apparel · eCommerce · Canada

Peak Season Sales For A Canadian Apparel Brand

$17,835 managed through November and December, when auction costs peak. Six campaigns generated $57,453.91 in tracked conversion value and 1,043 purchases. Cost per purchase ranged from $13.54 to $20.81, and budget was reallocated weekly into the most efficient campaigns to hold a 3.22x return through the busiest weeks of the year.

  • 3.22xAverage ROAS
  • $17,835Ad Spend
  • 1,043Purchases
  • Peak Season
  • Weekly Reallocation
  • Six Campaigns
META Ads results for a USA bridesmaid dress store: 2.28x ROAS, $9,377.10 spend, 159 purchases
META AdsSales1 Jul - 31 Aug 2026

Bridesmaid & Occasion Wear · eCommerce · USA

Considered Purchase Sales For A USA Bridesmaid Brand

Occasion wear is a considered purchase with a long decision window, often made by a full wedding party. Two scaling campaigns on near identical budgets returned 2.04x and 2.55x, with the difference driven by audience quality. Budget followed the stronger audience, delivering 159 purchases at a blended 2.28x in a slow decision category.

  • 2.28xAverage ROAS
  • $9,377Ad Spend
  • 159Purchases
  • Sales Objective
  • Considered Purchase
  • Audience Quality

Different Markets. One Performance System.

Test with control, read the data weekly and move budget into the campaigns that hold their return at scale. The same method behind every result above.

META Ads FAQs

Before You Get Started

What is the minimum monthly ad budget for META Ads?

We manage accounts with a minimum of ₹1,00,000 or $1,200 in monthly ad spend. This is the ad budget itself, paid directly to Meta. It is the level at which campaigns generate enough conversion data to hold a stable cost per result.

What are your service charges?

Service charges depend on the agreed deliverables and scope of work. Campaign management alone, management with creative production, and a full build with landing pages are each priced differently. Share what you need covered and you get a fixed monthly fee for it.

What ROAS can we expect?

Returns in these case studies range from 2.28x to 30.32x, driven mainly by category, basket value and margin. Once we review your account data and product economics, you get a realistic ROAS target with the reasoning behind it.

What types of META Ads campaigns do you run?

Awareness, website traffic, lead generation and sales campaigns across Facebook and Instagram. The objective is chosen by where your sale actually happens, so every campaign is optimised for revenue or qualified leads.

Do you create the ad creatives?

Yes. Our in-house team produces statics, carousels and short-form video. If you already have content that performs, we build the campaigns around it.

What do you need from us to get started?

Access to your website, Meta Business Manager and ad account. Everything stays in your name and you can remove partner access at any time. Where the landing page is limiting results, we also handle conversion rate optimisation.

Do you guarantee results?

For accounts with existing campaign history, we commit to improving the numbers you currently get, measured on your own account data. For new accounts, we commit to a clear 30 day plan, weekly optimisation and transparent reporting while the conversion data builds.

Your Brand Could Be The Next Case Study

Share your ad account and product economics. You get a 30 day growth plan with the exact changes, budget split and ROAS target for your account.

Request A Growth Plan →