Instant GEO Audit · GEO Agency
Generative Engine Optimisation That Gets You Cited
AI tools now write the answer before anyone sees a link. GEO makes sure that answer names your brand. Enter your website for an instant GEO audit of how AI engines see your brand, then let The Marketing Mavericks™ build the citations that put you in the reply.
- PDF report in your inbox within 5 minutes
- AI crawler and brand entity check
- Citation and authority signals
- 1800+Websites Optimised
- 90+PageSpeed Target
- 1200+Clients Served
- 30+Countries
- 600+Testimonials
- 16+Full Time Professionals
Definition
What Is Generative Engine Optimisation?
Generative engine optimisation (GEO) is the practice of making your brand a source that AI tools such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention, cite and recommend when they write an answer. It focuses on what AI models read and trust: clear content, credible data and consistent brand mentions across the web.
Search engines used to hand people a list. Generative engines now read many sources, combine them and write one response. GEO is about being inside that response, ideally as the brand it recommends, rather than a link nobody scrolls down to. In US English it is written generative engine optimization.
GEO overlaps with answer engine optimisation (AEO), which targets direct answers such as featured snippets and voice replies, and with technical AEO, which makes your site readable to AI crawlers. The Marketing Mavericks™ runs all three inside our AI SEO services, so rankings and AI citations grow together.
Why It Matters
Why GEO Matters For Growth
AI-written answers now sit above, beside and instead of the classic results. The brands named in them win the trust and the traffic.
Fewer Clicks, Higher Intent
AI answers settle simple questions on the spot. The visitors who still click have already been told who to trust, so they arrive closer to buying.
Citations Compound
AI models keep returning to the sources they already trust. Every credible mention makes the next citation more likely, so early work keeps paying back.
Your Category Is Being Written Now
AI tools are forming a view of who leads each market today. Brands that are missing while that view forms find it much harder to break in later.
more visibility in AI answers when content adds citations, quotations and statistics.
Source: GEO study by Princeton, Georgia Tech, the Allen Institute for AI and IIT Delhi
factor linked to brand visibility in Google AI Overviews was brand mentions across the web, ahead of backlinks.
Source: Ahrefs study of 75,000 brands
the value of an average AI search visitor compared with a traditional organic search visitor, based on conversion rates.
Source: Semrush AI search study
In short: the content you publish and the places your brand is mentioned now decide whether AI recommends you. Our guide to GEO vs SEO explains what changes and what stays the same.
What's Included
What Our GEO Services Include
Content, authority and tracking working together, so AI tools have every reason to name your brand.
Generative Search Audit
We run your buyers’ prompts through ChatGPT, Gemini, Perplexity, Claude, Copilot and AI Overviews to see where you are named, where competitors are named and which sources the AI leans on.
Citation-Ready Content
Pages rebuilt so AI tools can quote them with confidence: clear claims, original data, expert quotes, comparison tables and named sources, the formats that research shows get cited most.
Entity And Topic Authority
Topic clusters and entity signals that make your brand the obvious source on the subjects you sell, backed by schema and consistent facts everywhere. Read our entity SEO guide.
Brand Mentions And Digital PR
Earned mentions on the publications, review sites, directories, Reddit threads, Quora answers and YouTube videos AI models read most. Real coverage, never spam.
AI Crawler And Data Access
AI crawlers allowed, key content server-rendered, structured data in place and llms.txt published, so models can reach and understand your pages. Handled by our technical AEO team.
AI Share Of Voice Tracking
A fixed prompt set tracked monthly, showing your mentions, citations and position in AI answers next to competitors, tied to AI-referred traffic and leads. See how we track it.
Citation-Ready Content
What Makes Content Worth Citing
AI tools quote content they can lift cleanly and trust. These are the formats we build into every page.
- Clear DefinitionsA one-paragraph answer near the top that AI can quote word for word.
- Original StatisticsYour own data and benchmarks, with dates and methods stated.
- Expert QuotesNamed experts with real credentials, so claims carry authority.
- Comparison TablesSide-by-side options that answer ‘which is better’ questions.
- Step-By-Step GuidesNumbered steps that answer ‘how do I’ prompts in order.
- Sourced ClaimsFacts linked to credible sources, which AI tools favour when choosing what to cite.
Want to see these formats at work? Our playbook on getting your brand cited by AI engines breaks down each one.
How We Work
How Our GEO Process Works
A systematic approach to earning a place in AI-written answers, reviewed every month.
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1
Assess
Benchmark how AI tools describe and cite your brand today, prompt by prompt.
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2
Restructure
Turn key pages into citation-ready sources with clear answers, data and proof.
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3
Build Authority
Earn mentions on the third-party sources AI models trust in your category.
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4
Mark Up
Add schema and entity data so AI tools connect every mention to the right brand.
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5
Track And Adapt
Re-test the prompt set monthly and shift effort to where citations can grow next.
SEO vs AEO vs GEO
How GEO Fits With SEO And AEO
Three disciplines, one foundation. Here is what each one is for.
| Aspect | SEO | AEO | GEO |
|---|---|---|---|
| Main Goal | Rank pages in search results | Be the direct answer | Be cited and recommended in AI answers |
| Where It Shows | Google and Bing results | Featured snippets, People Also Ask, voice and AI Overviews | ChatGPT, Gemini, Perplexity, Claude, Copilot and AI Mode |
| Key Signals | Relevance, links and technical health | Question match, structure and schema | Brand mentions, credible data and entity clarity |
| Best Content | Optimised pages and topic clusters | Concise answers and FAQs | Original data, comparisons and expert sources |
| Success Metric | Rankings and organic traffic | Answer share and snippet wins | AI share of voice and citations |
Most brands need all three. See how we run them together in our AI SEO services, or start with answer engine optimisation.
Who It's For
Who GEO Works Best For
If buyers ask AI tools to compare, shortlist or recommend in your market, GEO decides whether you are in the reply.
B2B And SaaS
Buyers ask AI to shortlist vendors and compare tools. GEO makes sure your product is on that shortlist, described the way you want it described.
eCommerce And D2C
Shoppers ask AI for the best product for their need. GEO gets your brand into those recommendations with reviews, comparisons and product data AI trusts.
Finance And Professional Services
AI tools are careful with money questions and lean on credible sources. GEO builds the expert content and trusted mentions that earn a citation.
Healthcare And Clinics
Patients research symptoms and providers with AI first. GEO puts accurate, expert-reviewed content from your clinic into those answers.
We work across 18 industries, from real estate and education to hospitality and legal.
Why Us
Why Brands Choose Us For GEO
Real SEO experience behind every AI search decision, with reporting you can check.
Websites Optimised
Years of technical and content work show us what AI tools pick up and what they ignore.
Team For SEO, AEO And GEO
Content, PR, schema and crawl fixes run by one in-house team, so nothing falls between agencies.
Countries Served
GEO programmes for brands selling locally, nationally and across global markets.
Verified Testimonials
Real client reviews you can check on our Freelancer profile.
Find out what AI says about you
Run the instant audit at the top of this page, or tell us your goals and get a tailored GEO plan for your market.
GEO Services
Get Your Brand Into AI Answers
Generative engine optimisation built around the prompts your buyers use. Content, authority and tracking, with every decision backed by data.
- Prompt research across ChatGPT, Gemini, Perplexity and AI Overviews.
- Citation-ready content built on data, quotes and sources.
- Earned brand mentions on the sites AI models trust.
- Monthly AI share of voice reporting.
Related Services
More AI Search Services
GEO works best alongside the rest of your search programme. Explore the services that sit next to it.
01
AI SEO Services
The full programme: technical SEO, content, links and AI search, built to rank you on Google and in AI answers.
Explore service→
02
Answer Engine Optimisation
Become the direct answer in featured snippets, People Also Ask, AI Overviews and voice search.
Explore service→
03
Technical AEO And Schema Markup
Schema, AI crawler access, rendering and llms.txt, so AI tools can read and trust your site.
Explore service→
04
Conversion Rate Optimisation
Turn the high-intent visitors that AI search sends you into enquiries and sales.
Explore service→
Expert Guides
GEO Guides & Playbooks
Practical guides our team uses to get brands named and cited by AI tools.
01
GEO vs SEO: What Generative Engine Optimisation Changes
How AI answers change search and how to plan for rankings and citations together.
Read guide→
02
How to Get Your Brand Cited by AI Overviews, ChatGPT, Perplexity and Claude
How AI engines choose which brands to cite and a six-step playbook.
Read guide→
03
Entity SEO: Make Google and AI Understand Your Brand
Schema, sameAs and consistency steps that make your brand a clear entity.
Read guide→
04
Track Your Brand Visibility in ChatGPT and Perplexity
A repeatable prompt-set method to measure AI mentions and citations.
Read guide→
Got Questions
GEO FAQs
Straight answers on GEO, platforms, timelines and results.
What is generative engine optimisation (GEO)?
Generative engine optimisation is the process of making your brand a trusted source that AI tools mention, cite and recommend when they write answers. It covers citation-ready content, entity authority, brand mentions on trusted sites and technical access for AI crawlers, so ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews include you.
How is GEO different from SEO?
SEO earns your pages a position in a list of search results. GEO earns your brand a place inside the answer an AI tool writes, often with no list at all. They share the same foundations of useful content and real authority, so we run them together rather than as separate projects.
What is the difference between GEO and AEO?
AEO, or answer engine optimisation, targets the direct answer to a specific question, such as a featured snippet or a voice reply. GEO targets the longer, generated responses where AI tools combine several sources and recommend brands. Most businesses need both. Our AEO services page covers the direct-answer side in detail.
Which AI platforms does GEO cover?
We optimise for ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and AI Mode, plus newer assistants as they gain users. They weigh similar signals of trust and relevance, so one programme lifts your visibility across all of them.
How long does GEO take to work?
AI tools that search the web live, such as Perplexity and ChatGPT search, can pick up new content within weeks. Mentions that depend on what a model has learnt over time build more slowly, usually over 3 to 6 months of consistent content and PR work.
What content gets cited most by AI tools?
Content with clear definitions, original statistics, expert quotes, comparison tables and named sources. A study on generative engines found that adding citations, quotations and statistics lifted visibility by up to 40%. Clean structure and schema make that content easier for AI tools to extract.
Do brand mentions matter if they do not include a link?
Yes. AI models learn who you are from how often and how consistently credible sites mention your brand, with or without a link. Mentions on trusted publications, review sites and forums all help AI tools recognise and recommend you.
Can GEO hurt my Google rankings?
No. The signals GEO builds, such as clear content, credible data and real authority, are the same ones Google rewards, so rankings usually improve alongside AI visibility.
How do you measure GEO results?
We run a fixed set of buyer prompts across the main AI tools every month and record mentions, citations, position and sentiment, then connect AI-referred visits to leads in your analytics. Our guide to tracking brand visibility in ChatGPT and Perplexity shows the method.
How much do GEO services cost?
Our charges are decided by the scope of work: the number of markets and prompts you want to win, the content and PR needed and how competitive your category is. Run the instant audit at the top of this page or send us a brief and we will come back with a tailored plan.