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AI-Powered Google Ads & META Ads
Performance Marketing AgencyThat Scales Revenue
The Marketing Mavericks™ runs Google Ads and META Ads as one performance system. Every campaign, creative and budget decision is tied to ROAS, cost per lead and revenue, for brands in the UK, USA, India, Canada, Australia and worldwide.
- Google & META Certified Partner
- Senior-Led Strategy
- Accounts Stay In Your Name
- Google AdsSearch, Shopping · PMax
- META AdsFacebook · Instagram
- TrackingGA4, GTM · CAPI
- CROLanding Pages · Offers
- UK
- USA
- India
- Canada
- Australia
- UAE
The Basics
What Is Performance Marketing?
Performance marketing is paid advertising where every pound, dollar or rupee is tied to a business result: a sale, a qualified lead or a booked call. Campaigns on Google Ads and META Ads are optimised for ROAS and cost per acquisition, and budget only scales when those numbers hold.
As a performance marketing agency, we connect search, social, tracking and landing pages into one system, so you always know what each channel returns.
| Factor | Performance Marketing | Traditional Advertising |
|---|---|---|
| Measured By | Sales, leads, ROAS and CPA | Reach, impressions and awareness |
| Budget Moves | Weekly, into what converts | Fixed at the start of a campaign |
| Targeting | Intent, behaviour and first-party data | Broad demographics |
| Reporting | Tied to revenue in GA4 and your CRM | Estimated audience figures |
What We Manage
Performance Marketing Services
One team runs every paid channel, the tracking behind it and the pages it sends traffic to, so budget always follows the strongest return.
Google Ads Management
Search, Shopping, Performance Max, Demand Gen and YouTube campaigns built on clean structure, strong negatives and bidding tied to your ROAS or CPA target.
Google Ads ServicesMETA Ads Management
Facebook and Instagram campaigns for sales and lead generation, with structured creative testing, audience separation and scaling that protects return.
META Ads ServicesShopping & Feed Optimisation
Merchant Center feeds with search-led product titles, clean attributes and product-level bidding, so your best sellers win the auctions that matter.
Cross-Channel Retargeting
Visitors, cart abandoners and engaged audiences are brought back across Google and META, so paid clicks convert instead of going cold.
Creative & Offer Testing
Hooks, angles, formats and offers tested in a controlled structure, with winners scaled on CTR, conversion rate and ROAS, not opinion.
Tracking & CRO
GA4, GTM, Conversions API and CRM data aligned into one view, plus landing page improvements that lift conversion rate from the same traffic.
CRO Services
Case Studies
Performance Marketing Results
Eight campaigns across Google Ads and META Ads, taken straight from the ad accounts we manage.
Electronics · eCommerce · USA
Scaling A USA Electronics Store
Three sales campaigns held above 28x for 102 days while budget moved into the campaigns that kept their return at scale.
- 30.32xAverage ROAS
- $16,017Ad Spend
- 1,352Purchases
Home Decor · eCommerce · United Kingdom
Scaling A UK Home Decor Brand
A full-funnel Shopping, Performance Max and Search build, with budgets raised only when each campaign held its ROAS target.
- 4.26xROAS
- £128KAd Spend
- £544KConv. Value
Home Decor · eCommerce · Australia
Scaling An Australian Home Decor Brand
Two scaling campaigns held above 26x for 66 days while a test campaign earned its budget with purchase data first.
- 27.13xAverage ROAS
- $10,044Ad Spend
- 837Purchases
Fashion & Apparel · eCommerce · USA
Performance Max For A USA Apparel Brand
Custom audience signals, an optimised Shopping feed and rotating creative assets turned one quarter of spend into $60.4K in sales.
- 3.14xROAS
- $19.2KAd Spend
- $60.4KSales
Luxury Real Estate · Lead Generation · India
Property Leads For A Luxury Developer
Budget shifted weekly into the most precise audiences, bringing high ticket property leads in at a blended ₹635 each.
- ₹635Cost Per Lead
- ₹75,586Ad Spend
- 119Form Leads
Hospitality · Lead Generation · Florida, USA
Booking Enquiries For A Florida Hotel Chain
Tightly themed Search ad groups, target CPA bidding and matched landing pages turned 11,100 clicks into 1,510 bookings.
- $2.94Cost Per Conv.
- $4,440Ad Spend
- 1,510Conversions
Apparel · eCommerce · Canada
Peak Season Sales For A Canadian Apparel Brand
Six campaigns through November and December, with weekly budget reallocation holding return through the costliest auctions of the year.
- 3.22xAverage ROAS
- $17,835Ad Spend
- 1,043Purchases
Jewellery · eCommerce · USA
Google Shopping For A USA Jewellery Brand
Search-led product titles, product-level target ROAS bidding and negative keyword control delivered 659 purchases.
- 3xROAS
- $14.4KAd Spend
- $43.2KSales
Our Process
How We Scale Paid Media
A fixed four-step system, run by senior strategists on every account.
Audit
Tracking, account structure, wasted spend, creative history and landing pages reviewed before a single change is made.
Plan
Channel mix, budget split and ROAS or CPA targets set from your margins, sales cycle and market.
Launch
Clean conversion events, tested campaign structures and creative variants go live with clear reporting from day one.
Scale
Weekly optimisation moves budget into the campaigns, audiences and ads that hold their return as spend grows.
Global Reach
Performance Marketing In Every Major Market
Offices in New Delhi and Washington DC, with campaigns, reporting and budgets run in your local currency.
- UKUnited KingdomGoogle Ads and META Ads for UK brands, run in GBP
- USAUnited StatesCampaigns for US eCommerce and service brands, run in USD
- INIndiaSales and lead generation campaigns across India, run in INR
- CACanadaSearch and social campaigns for Canadian brands, run in CAD
- AUAustraliaPaid media for Australian businesses, run in AUD
FAQs
Performance Marketing FAQs
What does a performance marketing agency do?
A performance marketing agency plans, runs and optimises paid campaigns on platforms like Google Ads and META Ads, and is measured on business outcomes such as sales, qualified leads, ROAS and cost per acquisition. Budget, creative and targeting decisions are made from conversion data, not reach or impressions.
Which channels are included in your performance marketing services?
Google Search, Shopping, Performance Max, Demand Gen and YouTube for high-intent demand, plus META Ads on Facebook and Instagram for new demand, creative testing and retargeting. Budget is split by where your customers actually convert, not by platform preference.
How much does performance marketing cost?
You pay two things: the ad budget, paid directly to Google or Meta, and a fixed monthly management fee based on channels, ad spend and scope. Share your goals and current accounts, and you get the exact fee before any work begins.
How long does it take to see results?
Google Search and Shopping campaigns usually show clear conversion data within the first few weeks. META Ads need a longer phase of creative and audience testing before budgets are scaled with confidence. Accounts with existing conversion history move faster.
What ROAS can we expect?
Return depends mainly on your category, margins and average order value. Lead generation accounts are measured on cost per lead instead. After an account review, you get a realistic target with the reasoning behind it.
Do you work with businesses in the UK, USA, Canada and Australia?
Yes. The Marketing Mavericks™ manages campaigns worldwide, including the UK, USA, India, Canada, Australia and the UAE. Campaigns, reporting and budgets run in your own currency, and every account stays in your name.
Do you guarantee results?
For accounts with existing campaign history, we commit to improving the numbers you currently get, measured on your own account data. For new accounts, we commit to a clear 30 day plan, weekly optimisation and transparent reporting while conversion data builds.
Ready To Scale Your Paid Growth?
Share your ad accounts and goals. You get a 30 day growth plan with the exact changes, budget split and ROAS target for your business.
Senior strategist review · 30 day plan · Your accounts, your data
