Tell us your goals. A senior strategist replies within 6 business hours with a real plan, not a pitch deck.
We plan META Ads, Google Ads, SEO and Social Media Marketing around how customers in your sector search, compare and buy, and judge it on leads, bookings and sales.
Industry-specific marketing is marketing planned around one sector's customers, sales cycle and buying habits instead of a generic playbook. The Marketing Mavericks™ builds it for businesses in 17 core industries, running META Ads, Google Ads, SEO and Social Media Marketing judged on qualified leads, bookings and sales.
A dental clinic, an online store and a law firm can all use Google Ads, but each needs different keywords, landing pages, offers and conversion goals. Our performance marketing system starts from how your customers actually buy and tracks every lead or sale back to the campaign that produced it.
Budget goes where your customers already are, whether that is Google Search, Instagram, Maps or all three.
Ads, offers and landing pages use the words, objections and proof that buyers in your industry respond to.
Campaigns are judged on qualified leads, booked appointments or profitable sales, depending on how you make money.
Choose your industry to see the channels, campaigns and sample plans we use for businesses like yours.
Qualified buyer and seller enquiries for estate agents, developers and realtors.
Booked patient appointments for clinics, hospitals and diagnostic centres.
Student enquiries and enrolments for schools, institutes and EdTech platforms.
Client enquiries for accountants, advisers, brokers and lenders.
Online sales and repeat orders for D2C brands and online stores.
Direct room bookings for hotels, resorts and villas.
Test drives, vehicle enquiries and service bookings for dealers and workshops.
Case enquiries and consultations for law firms, solicitors and advocates.
New members and clients for gyms, studios, trainers and wellness brands.
Project enquiries for designers, architects and renovation firms.
Booking enquiries for wedding and event planners.
Bookings and repeat clients for salons, spas and aesthetic clinics.
Calls and booked jobs for plumbers, electricians, cleaners and repair firms.
Demo requests and qualified pipeline for software and IT companies.
Table bookings and direct orders for restaurants and cafes.
Store visits and in-store sales for shops, showrooms and outlets.
Confirmed bookings for travel agents, tour operators and travel companies.
Your sector is not listed? We follow the same method for any business, and we can also run all of your marketing as one outsourced team.
Most industries follow one of a few buying patterns. The pattern decides the channels we lead with, the result we optimise for and what we report on.
| Buying Pattern | Industries | Channels We Lead With | What We Measure |
|---|---|---|---|
| Qualified Leads | Real estate, finance and accountancy, legal, interior design | Google Search, META Ads lead forms and dedicated landing pages | Cost per qualified lead, consultations booked, lead to client rate |
| Appointments | Healthcare, salon and beauty, fitness and wellness | Google Search and Maps, META Ads, WhatsApp and online booking | Cost per booking, show-up rate, repeat visits |
| Direct Bookings | Hospitality, travel and tourism, event planning | Google Search, hotel listings on Google, META Ads and retargeting | Bookings, cost per booking, booking value |
| Online Sales | eCommerce and D2C brands | Google Shopping, Performance Max (Google's all-channel campaign) and META Ads catalogue campaigns | Sales revenue, cost per purchase, average order value |
| Local Calls and Visits | Restaurants and cafes, retail, home services, automotive | Google Business Profile, Google Search and local META Ads | Calls, store visits, online orders, test drives booked |
| Enrolments | Education and EdTech | Google Search, META Ads lead forms and YouTube | Cost per enrolment, counselling sessions booked |
| Sales Pipeline | SaaS and IT | Google Search, LinkedIn, META Ads retargeting and comparison pages | Demo requests, trial sign-ups, qualified pipeline |
One team plans and runs every channel, so your ads, search visibility, content and website all push towards the same goal.
Facebook and Instagram campaigns that reach your customers before they search and bring back everyone who showed interest.
Search, Shopping, Performance Max and YouTube campaigns that capture people already looking for what you offer.
Rankings on Google and Maps, plus citations in AI answers through answer engine optimisation and generative engine optimisation.
Regular, on-brand content that builds trust with your audience and gives your ads real proof to work with.
Fast, mobile-first websites and landing pages that turn traffic from every channel into enquiries and sales.
Four steps, the same discipline in every sector, with the details tuned to how your customers buy.
We study how your customers search and buy and what competitors are running before any budget is spent.
GA4, Meta Conversions API and call, form or booking tracking go in first, with landing pages and lead questions built for your sector.
Bidding learns from your real conversions, such as qualified leads, bookings or sales, while we test new creative and offers.
Weekly reports show cost per lead, booking or sale by campaign, and budget moves to whatever is producing results.
The fundamentals stay the same in every sector. These four things change, and they are where generic campaigns lose the most money.
A restaurant guest books the same evening, while a property buyer or software client can take months to decide. Retargeting windows and follow-up are set to match.
Demand peaks at different times, from the new year for gyms to wedding season for planners and admissions periods for education. Budgets move with your calendar.
A form fill is a sale for some businesses and a weak signal for others. We send qualified leads, bookings and offline sales back to Google and Meta so bidding chases real customers.
Diners trust photos, patients trust clinicians, and B2B buyers trust case studies. Creative and landing pages lead with the proof your buyers already look for.
Benchmarks and practical guides that apply across industries.
Cost per click and cost per lead benchmarks by sector.
What Facebook and Instagram ads cost in each sector.
The usual causes of poor leads and the fixes that work in any sector.
How to get ChatGPT and Google AI to name your brand.
Google and Meta certified specialists plan and run your campaigns to each platform's current standards.
Ads, SEO, social media and your website are planned together, so every channel pushes towards the same result.
Each sector has its own campaign plan, lead questions and reporting, built from work across 17 industries.
Weekly reports cover the numbers your industry runs on, from cost per lead to bookings and sales. See campaign results in our portfolio.
An agency that already knows your sector skips the expensive learning phase. It knows which searches convert, which offers work and what a sensible cost per lead looks like, so less of your budget is spent on finding out.
It depends on how your customers buy. Google Ads suits people already searching, META Ads creates demand before they search, Google Business Profile drives local calls and visits, and SEO builds a steady base of enquiries. Most businesses need a planned mix.
Usually the channel closest to the sale. For most local and lead-based businesses that is Google Ads, for eCommerce it is often META Ads and Google Shopping together. SEO and social media are added once tracking shows what converts.
Enough to produce a steady number of leads or sales to learn from, which depends on your sector and average order or client value. We recommend a starting budget in the first call. Ad budgets are paid to Google and Meta directly.
Paid campaigns start bringing in enquiries soon after launch, and quality improves as the platforms learn from your real conversions. SEO grows more slowly and compounds over months, so most businesses run both.
We can still help. The 17 industries above are where we have dedicated pages, not a limit. For any other sector we research how your customers buy, set up tracking, then run the channels that produce leads or sales.
Yes. Campaigns run in ad accounts owned by your business, and audiences, tracking and reports stay with you if we ever stop working together.
You get a weekly report with spend, leads or sales and cost per result by campaign, plus a monthly review of what we will change next and why.
Reviewed by Vishal Arora, Founder, The Marketing Mavericks™
Share your industry, your customers and your main goal, and we will come back with a channel plan, budget split and timeline built for your business.