Instant Technical AEO Audit
Technical AEO & Schema Markup Services
AI engines can only cite what they can crawl, render and understand. We fix the technical layer behind every answer: schema markup, AI crawler access, rendering, speed and llms.txt. Start with an instant Technical AEO audit that checks all five on your site.
- PDF report in your inbox within 5 minutes
- Schema, AI crawler and rendering checks
- Google PageSpeed data
- 1800+Websites Optimised
- 90+PageSpeed Target
- 1200+Clients Served
- 30+Countries
- 600+Testimonials
- 16+Full Time Professionals
Definition
What Is Technical AEO?
Technical AEO is the technical side of answer engine optimisation: the code, data and site settings that let Google, ChatGPT, Perplexity and other AI engines crawl your pages, understand what they mean and trust them enough to cite. Schema markup is its core, supported by AI crawler access, fast server-rendered pages and clean indexing.
Schema markup, also called structured data, is code in JSON-LD format that labels your content using the shared Schema.org vocabulary. It tells machines that a page describes a service, a product, a person, a business or a set of questions and answers, instead of leaving them to guess from the text.
Without this layer, even great content can be skipped. With it, every page of your answer engine optimisation and generative engine optimisation work becomes easier for AI tools to read and quote. The Marketing Mavericks™ builds it into our AI SEO services as the foundation everything else depends on.
Why It Matters
Why Technical AEO Matters
Content is what AI engines quote. The technical layer decides whether they can find it, read it and trust it.
Rich Results And Higher CTR
Structured data makes pages eligible for rich results such as product details, review stars, breadcrumbs and event listings, which earn more clicks than plain links.
Clear AI Understanding
Schema states facts in a format machines read without guessing: who you are, what you offer, where you operate and how your pages connect.
Pages AI Crawlers Can Read
Most AI crawlers do not run JavaScript. Server-rendered content and open robots.txt rules decide whether they see your page at all.
Stronger Entity Signals
Organization, Person and sameAs markup help Google and AI tools connect your brand to its profiles, founders and reviews.
higher click-through rate for Nestlé pages shown as rich results compared with pages without them.
Source: Google Search Central
higher click-through rate on Rotten Tomatoes pages enhanced with structured data.
Source: Google Search Central
of the major AI crawlers studied, including GPTBot and ClaudeBot, rendered JavaScript.
If an AI crawler cannot see your content, no amount of writing will get it cited. Our guide to schema markup for AI search shows which types to use on each page.
What's Included
What Our Technical AEO Covers
Every technical signal AI engines rely on, audited, fixed and monitored by one in-house team.
Schema Audit
A full review of the structured data you already have: what is missing, what is broken, what conflicts and what could earn rich results. Duplicate or mismatched schema is cleaned up first.
Schema Strategy And Design
The right schema types for your business and page templates, connected with @id references into one clean graph of your organisation, services, people and content.
JSON-LD Implementation
Markup deployed in JSON-LD, Google’s recommended format, through your CMS, theme or tag manager, on WordPress, Shopify or custom builds. Our schema guide covers the types that matter.
AI Crawler Access
robots.txt rules set deliberately for Googlebot, Bingbot, OAI-SearchBot, GPTBot, PerplexityBot and ClaudeBot, plus firewall and CDN checks so AI bots are not blocked by accident. See block or allow AI crawlers.
Rendering, Speed And Indexing
Key content server-rendered, Core Web Vitals improved, XML sitemaps cleaned, canonicals fixed and IndexNow set up so Bing and the AI tools that draw on it pick up changes fast.
llms.txt And Validation
An llms.txt file that points AI tools to your best pages, plus monthly checks in the Rich Results Test, the Schema Markup Validator and Search Console. Read llms.txt explained.
Schema Types
Schema Types We Implement
Every page type gets the markup that describes it best. These are the types we use most.
| Schema Type | What It Tells Search And AI | Best For |
|---|---|---|
| Organization | Your brand name, logo, profiles, contact details and founders | Every site, usually set on the homepage |
| LocalBusiness | Address, opening hours, service area and phone number | Shops, clinics, offices and local services |
| Service | What you offer, where you offer it and who it is for | Service and landing pages |
| Product And Offer | Price, availability, reviews and variants | eCommerce product pages |
| Article And Person | The author, publish date and expertise behind the content | Blogs, guides and news |
| FAQPage | The questions and answers on a page | Service pages and help content |
| BreadcrumbList | Where a page sits in your site structure | Every page below the homepage |
| Review And AggregateRating | Genuine ratings for products or third-party businesses | Product pages, where Google allows it |
Google no longer shows FAQ or HowTo rich results in search. We still use these types where they help machines understand a page, and we never promise a specific search feature.
AI Crawlers
The AI Crawlers We Configure
AI companies run separate bots for search and for training. Blocking the wrong one can remove you from AI answers.
| Crawler | Company | What It Does | Our Default |
|---|---|---|---|
| Googlebot | Crawls for Google Search, AI Overviews and AI Mode | Allow | |
| Google-Extended | Controls whether Gemini models can train on or ground answers in your content. It does not affect Google Search | Your Choice | |
| Bingbot | Microsoft | Crawls for Bing search and Microsoft Copilot answers | Allow |
| OAI-SearchBot | OpenAI | Indexes pages so they can appear in ChatGPT search answers | Allow |
| GPTBot | OpenAI | Collects content to train OpenAI models | Your Choice |
| PerplexityBot | Perplexity | Indexes pages for Perplexity answers and citations | Allow |
| Claude-SearchBot | Anthropic | Indexes pages to improve Claude search results | Allow |
| ClaudeBot | Anthropic | Collects content to train Claude models | Your Choice |
Training bots are a business decision. Search bots are what put you in AI answers, so we keep them open unless you have a reason not to. Our guide to GPTBot, ClaudeBot and AI crawlers explains each rule.
How We Work
How We Implement Technical AEO
A clear, low-risk rollout that fixes the biggest gaps first and keeps your design untouched.
-
1
Audit
Crawl your site, test every template in the Rich Results Test and check how AI bots see your pages.
-
2
Prioritise
Rank fixes by impact and effort, starting with errors, missing core schema and blocked crawlers.
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3
Design
Map one schema graph for your organisation, services, products, people and content.
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4
Implement
Deploy JSON-LD and technical fixes through your CMS or tag manager without touching your design.
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5
Validate And Monitor
Re-test after every release and watch Search Console enhancements monthly, fixing issues early.
Who It's For
Who Needs Technical AEO
Any site that wants to be cited needs this layer. These sites gain the most from getting it right.
eCommerce Stores
Product, Offer and review markup across thousands of products, kept in line with your feed so prices and stock stay accurate everywhere.
Clinics And Local Businesses
LocalBusiness markup for every location, consistent name, address and phone data, and alignment with your Google Business Profile.
SaaS And B2B Websites
JavaScript-heavy sites made readable to AI crawlers, with Organization, Product and documentation markup that explains what you sell.
Content-Led Brands
Article, Person and author markup that shows the expertise behind every guide, so AI tools trust your content enough to cite it.
Why Us
Why Brands Trust Us With Technical AEO
Hands-on technical SEO experience, with every change validated before it goes live.
Websites Optimised
Schema conflicts, crawl traps and indexing problems, solved across 1800+ sites on every major platform.
PageSpeed Target
Fast, stable pages that crawlers render fully and visitors stay on.
Validated Before Release
Every schema change is tested in Google’s tools before it goes live and monitored after.
Verified Testimonials
Real client reviews you can check on our Freelancer profile.
See how machines read your site
Run the instant audit at the top of this page, or send us your site and get a tailored technical AEO and schema plan.
Technical AEO
Make Your Site Readable To AI
Schema markup, crawler access, rendering and speed, planned around your platform and rolled out without touching your design.
- Schema audit and clean-up across every template.
- JSON-LD built as one connected graph for your brand.
- AI crawler, rendering and indexing checks.
- Monthly validation in Search Console.
Related Services
More AI Search Services
Technical AEO is the foundation. These services build on it.
01
AI SEO Services
The full programme: technical SEO, content, links and AI search, built to rank you on Google and in AI answers.
Explore service→
02
Answer Engine Optimisation
Become the direct answer in featured snippets, People Also Ask, AI Overviews and voice search.
Explore service→
03
Generative Engine Optimisation
Get your brand mentioned and cited inside the answers ChatGPT, Gemini and Perplexity write.
Explore service→
04
Conversion Rate Optimisation
Turn faster, cleaner pages and AI search traffic into more enquiries and sales.
Explore service→
Expert Guides
Technical AEO Guides
The technical playbooks our team uses to make sites readable to Google and AI tools.
01
Schema Markup for AI Search: The Types That Matter
Which schema types help AI tools understand you, page by page.
Read guide→
02
GPTBot, ClaudeBot and AI Crawlers: Block or Allow?
What each AI crawler does and the robots.txt rules to use.
Read guide→
03
llms.txt Explained: What It Is and How to Set It Up
How much llms.txt helps and a simple structure to publish one.
Read guide→
04
Entity SEO: Make Google and AI Understand Your Brand
Schema, sameAs and consistency steps that make your brand a clear entity.
Read guide→
Got Questions
Technical AEO FAQs
Straight answers on schema markup, AI crawlers, rendering and llms.txt.
What is technical AEO?
Technical AEO is the technical side of answer engine optimisation. It covers schema markup, AI crawler access, server-side rendering, page speed, indexing and llms.txt, so Google and AI tools such as ChatGPT and Perplexity can crawl your pages, understand them and cite them with confidence.
What is schema markup?
Schema markup is code, usually written in JSON-LD, that describes your content using the Schema.org vocabulary. It tells search engines and AI tools exactly what a page is about, such as a service, product, business, article or FAQ, so they do not have to infer it from the text.
Why is JSON-LD the preferred format?
Google recommends JSON-LD because it sits in its own script block, separate from your visible HTML. That makes it easier to add, update and debug without touching your design, and it works with any CMS or tag manager.
Does schema markup guarantee rich results?
No. Schema makes a page eligible, but Google decides what to show based on quality, relevance and its own policies. For example, Google no longer shows FAQ rich results for any site. We implement schema for eligibility and machine understanding, and we never promise a specific search feature.
Can schema markup hurt my rankings?
Correct schema cannot hurt you. Misleading markup, such as fake reviews or data that does not match the visible page, can lead to a manual action and the loss of rich results. That is why every type we add follows Google’s guidelines and matches what visitors see.
Should I block AI crawlers like GPTBot?
Block training bots only if you have a business reason, such as protecting paid content. Search bots like OAI-SearchBot, PerplexityBot and Claude-SearchBot are what get you cited in AI answers, so we usually keep them open. Our AI crawler guide explains each one.
Do AI crawlers render JavaScript?
Most do not. Analysis of AI crawler traffic found that bots such as GPTBot and ClaudeBot fetch JavaScript files without running them, so content that only appears after scripts load can be invisible to them. We make sure key content is in the server-rendered HTML.
Does llms.txt help AI visibility?
llms.txt is a proposed standard that gives AI tools a short map of your most useful pages. Support from AI companies is still limited, so we treat it as a quick extra rather than a ranking lever. The real gains come from schema, crawl access and content. See our llms.txt guide.
How long does technical AEO take?
A small site can be audited, marked up and validated within 2 to 3 weeks. Larger eCommerce or multi-location sites are rolled out in priority order, starting with the templates that carry the most traffic and revenue.
How much do technical AEO and schema services cost?
Our charges are decided by the scope of work: the size of your site, the number of page templates, your platform and how much needs fixing. Run the instant audit at the top of this page or send us a brief and we will come back with a tailored plan.