AI Performance Marketing Agency for eCommerce Brands
We help D2C brands and online stores find new customers, raise basket size and earn repeat orders, with campaigns measured on ROAS, order value and repeat purchase rate.
- Growth Built on Margin
- Bigger Baskets
- More Second Orders
- $5M+Ad Spend Managed
- 8+Years Experience
- 1200+Clients Served
- 30+Countries
- 600+Five-Star Reviews
- CertifiedGoogle & META Partner
What Does an eCommerce Marketing Agency Do?
An eCommerce marketing agency brings new shoppers to an online store and turns first-time buyers into repeat customers. The Marketing Mavericks™ runs META Ads, Google Ads, SEO and Social Media Marketing for D2C brands and Shopify or WooCommerce stores, and measures each campaign on sales, ROAS, average order value and repeat purchases.
Few shoppers buy on their first visit. They spot a product in an Instagram Reel or a Shopping ad, compare reviews and delivery times, leave items in the basket and come back days later. Our performance marketing plan treats discovery, return visits and the second order as one system.
Growth Built on Margin
Spend is scaled on profit per order, so extra budget goes to products that earn money rather than to discounted volume.
Bigger Baskets
Bundles, cross-sells and spend-based offers in ads and on product pages give shoppers a reason to add one more item.
More Second Orders
Past-buyer campaigns, new-arrival launches and regular social content bring first-time customers back to buy again.
Why eCommerce Brands Struggle to Scale Profitably
Shoppers find products in Instagram and Facebook feeds, then compare them on Google Shopping, where your listing sits beside rival products with price, photo and delivery on show. A weak image or an unclear offer loses the click before anyone reaches your store.
Many stores pour budget into whichever campaign reports the highest ROAS, usually retargeting and brand search that reach people who were already going to buy. Feed errors, missing purchase data and few returning customers mean revenue can rise while profit falls.
We fix the foundations first: clean product data, purchase tracking sent from your store's server, and campaigns judged on profit and new customers rather than on the last click before each order.
Our Marketing Services for eCommerce Brands
One team runs the ads, product feeds, content and store behind your online sales, so each change supports the next.
META Ads for eCommerce
Win new customers on Facebook and Instagram with product videos and offers, then bring back shoppers who browsed or left items in their basket.
- Advantage+ sales campaigns for new customer growth
- Catalogue ads for product viewers and abandoned baskets
- Audiences modelled on your highest-value customers
- Regular tests of product angles, formats and offers
- Meta Conversions API for fuller purchase data
Google Ads and Shopping
Show your products, with photo and price, to people searching Google for exactly what you sell.
- Shopping and Performance Max campaigns built on your Merchant Center feed
- Feed fixes for titles, product identifiers and rejected items
- Product groups split by margin, best sellers and new lines
- Brand and category search campaigns
eCommerce SEO
Grow organic sales from category, product and comparison searches, so less of your revenue depends on paid clicks.
- Technical SEO for large catalogues, filters and product variants
- Category and product page optimisation
- Product and review schema for rich results
- Buying guides and FAQs written to appear in AI search answers
Social Media Marketing for eCommerce
Keep your brand in front of past and future customers with reels, product launches and offers on Instagram, Facebook and TikTok.
- A monthly content plan built around launches and restocks
- Product reels and content made by real customers
- Seasonal pushes for Black Friday, Christmas and other key sale dates
eCommerce Website Development
Shopify and WooCommerce stores designed for how people shop on their phones: quick pages, clear products and a short checkout.
- Product pages with clear photos, reviews and delivery details
- Collection pages and filters that help shoppers find the right item
- GA4 sales tracking set up from launch
How We Grow Your Online Sales
Four steps that start with clean data and end with budget moving to the products that make money.
Margin and Tracking Audit
We find out which products earn the most per order and how your store records sales, then set up GA4 eCommerce events and the Meta Conversions API with order values.
Feed Clean-Up and Launch
We fix your Merchant Center feed and Meta catalogue, then launch Shopping, Performance Max and META Ads campaigns grouped by margin, best sellers and new products.
Weekly Testing
Bidding on Google and Meta learns from real orders and basket values. Each week we test new product angles, formats and offers, and pause whatever does not sell.
Report and Scale
Reports show revenue, ROAS and new customers by product group, and budget moves to the lines that sell at a healthy margin.
What Each Channel Does for eCommerce Brands
Shoppers rarely buy from one touchpoint, so each channel has a set job, from first discovery to the second order.
| Channel | Its Role in Online Sales | What We Measure |
|---|---|---|
| META Ads | Finds new customers with product video and brings back browsers with catalogue ads | Cost per purchase, new customer sales |
| Google Ads | Captures shoppers searching for your products through Shopping, Performance Max and brand search | Revenue and ROAS by product group |
| SEO | Grows organic sales from category, product and buying-guide searches | Organic revenue, rankings, product page traffic |
| Social Media | Keeps the brand visible between orders and builds demand before launches | Link clicks, launch sales, returning visitors |
| Website | Turns visits from every channel into orders with fast pages and a short checkout | Add-to-basket rate, checkout completion, average order value |
A Sample Campaign Plan for a Growing D2C Brand
This is how we usually structure the first campaigns for a direct-to-consumer brand with a few hundred products. The mix changes with your catalogue, margins and sales history.
| Campaign | Who It Reaches | What the Ad Shows | Success Measure |
|---|---|---|---|
| Shopping for Best Sellers | People searching for products you already sell well | Product photo, price and delivery time | ROAS and margin by product group |
| New Customer Ads | People on Facebook and Instagram who match your buyer profile | Short product videos and a first-order offer | Cost per new customer |
| Basket Recovery | Shoppers who viewed products or left items in their basket | The exact products they looked at, with reviews | Recovered orders and return visits |
| Brand Search | People searching for your brand or product names | Direct links to best sellers and current offers | Sales from brand searches |
| Second Order | Customers who have bought once in recent months | Related products, restocks and new arrivals | Repeat purchase rate |
Brands with a large catalogue add Performance Max grouped by margin, while single-product brands lean more on video ads and regular creative tests.
What Makes eCommerce Marketing Work
Practical lessons from running ad accounts for online stores of every size.
The Feed Decides Shopping Reach
Product titles, images, identifiers and attributes in your Merchant Center feed shape which searches your products appear for. We treat the feed as ongoing work, not a one-off upload.
Set ROAS Targets by Margin
One store-wide ROAS target hides products that lose money on each ad-driven sale. Separate targets by margin let best sellers scale while thin-margin lines stay in check.
Rotate Ads Before They Tire
The same ad shown to the same people for weeks gets more expensive. Rotating new product videos, customer clips and offer angles helps hold cost per purchase down as spend grows.
Profit Comes From the Second Order
A first order often only covers the cost of winning the customer. Past-buyer audiences, related-product ads and launch campaigns are what turn that customer into a profitable one.
Results From a UK eCommerce Brand
Over four months, a UK online brand running Google Ads and META Ads with us took sales worth more than three times its ad spend. Two decisions did most of the work.
Budget Followed Buying Intent
Google Search and Shopping reached people already looking for the products, so they took most of the budget. META Ads ran on a much smaller share to find new buyers.
Tracking First, Then Steady Testing
Purchase tracking was fixed on both platforms before any scaling. New ads went live before older ones wore out, each was judged on cost per purchase, and budgets rose in steps on what worked.
eCommerce Brands We Work With
We work with online stores at every stage, from new D2C labels to established retailers with thousands of products.
- D2C eCommerce Brands
- Fashion and Apparel Stores
- Health and Beauty Brands
- Home and Lifestyle Stores
- Sports and Fitness Brands
- Food and Drink Brands
- Electronics and Tech Accessories
- Subscription Box Businesses
- Luxury and Premium Brands
- Multi-Category Online Stores
eCommerce Marketing in Key Cities
An online store can sell far beyond the city it is based in. These pages show how we work with online stores based in 36 key cities.
Guides for eCommerce Brands
Hands-on guides for store owners who want to understand their ads, feeds and SEO.
Google Shopping Ads for eCommerce
How to structure Shopping campaigns around your feed and margins.
Shopify SEO
Fix the Shopify settings that hold back organic rankings.
WooCommerce SEO
Get WooCommerce category and product pages ranking higher.
Break-Even ROAS Calculator
Work out the ROAS each product needs before you scale it.
Why eCommerce Brands Choose Us
Certified Shopping Specialists
Your Shopping, Performance Max and catalogue campaigns are built by Google and Meta certified specialists who work with product feeds daily.
Ads, Feed and Store Together
One team handles ads, product feeds, SEO, social content and store changes, so a new ad, its product page and the feed behind it go live together.
A Senior Strategist on Your Store
The person who plans your campaigns is the one you speak to, and they know your margins, best sellers and stock levels.
Reports on Sales, Not Clicks
Weekly reports show revenue, ROAS, new customer sales and average order value by campaign. See past results in our portfolio.
Frequently Asked Questions
Is META Ads or Google Ads better for an online store?
They do different jobs. Many shoppers first come across a new brand on Instagram or Facebook while doing something else, and Google catches the searches that follow, including people typing your name. Most stores need both, with the split set by margin and by how well each product converts.
How much should we spend on ads?
That depends on your margins, typical order size and how many products you want to push. We set a starting budget large enough for the platforms to learn from real orders, then raise it only on campaigns that stay profitable. Your ad budget is paid straight to Google and Meta.
How soon will we see sales?
Shopping and retargeting campaigns can bring orders soon after launch, and efficiency improves as the platforms learn from purchases. Organic growth from SEO is slower and builds over time. Each report shows paid and organic sales side by side, so you can follow the trend.
What do you need from us to start?
Admin access to your store, Merchant Center, Google Ads and Meta Business accounts, your product costs or margins, brand assets, and any launch or stock dates coming up. If an account does not exist yet, we create it in your company's name.
Who will run our account day to day?
A senior strategist plans your campaigns, watches spend and is your main contact. Feed, creative, SEO and development specialists work to that same plan, so you never have to brief several people separately.
Do the ad accounts and product feed stay ours?
Yes. Every account, audience, product feed and report belongs to your business. If we part ways, you keep full access to everything we built, including the campaign history the platforms have already learned from.
How do you handle sale periods and products selling out?
We build audiences and test offers ahead of key sale dates, then raise budgets on lines with enough stock to meet demand. When a product sells out, it is paused in the feed and the ads, so you are not paying for clicks on items you cannot ship.
Why do our store and the ad platforms show different sales?
Each platform counts sales its own way and often takes credit for orders another channel helped win. We report from your store's real orders, matched to campaigns in GA4, so budget decisions rest on actual revenue rather than on each platform's own claims.
Reviewed by Vishal Arora, Founder, The Marketing Mavericks™
Grow Profitable Sales for Your Store
Share your store, margins and current ad results, and we will show you which products and channels to scale first.