Tell us your goals. We'll come back with a real plan — not a pitch deck.
The Marketing Mavericks is a Google and Meta certified performance marketing agency in Ottawa for residential real estate. We shape Google Ads and Meta Ads into a steady, predictable flow of buyer and seller enquiries, every campaign measured on cost per qualified lead and return on ad spend, never vanity metrics. With $5M+ in ad spend managed across 1200+ clients, we bring you the buyers and sellers you actually want, not just clicks.
Listings and valuations are won and lost on speed and visibility, so being in front of motivated buyers and sellers first is decisive. That is precisely where a performance marketing agency earns its place, converting a search into a tracked enquiry rather than a wasted click.
We run paid search and paid social as a single connected system for your residential real estate business. Buyers and sellers searching for a home or an agent in a specific area are captured through Google Ads, while Meta Ads builds awareness and demand for premium listings and seller valuations that buyers and sellers research before they commit. Every enquiry is tracked back to the campaign that produced it, so you always know your true cost per qualified lead.
This is neither single-platform nor set-and-forget. It is a senior-led performance marketing engine designed to lower cost per qualified lead and scale only the campaigns that fill your pipeline.
Three connected motions that convert a search into a tracked enquiry, then win the right buyers and sellers back again.
Google Search Ads put your residential real estate business in front of buyers and sellers already searching for a home or an agent in a specific area with clear intent, the highest-converting demand available.
Meta campaigns showcase real results and stories for premium listings and seller valuations, building demand for high-value work before buyers and sellers ever search.
Most buyers and sellers weigh up options before committing. Retargeting keeps your residential real estate business present, and conversion rate optimisation ensures every click lands on a page built to convert the enquiry.
A complete paid media system that decides where budget goes based on intent, value and measurable buyer and seller enquiries. See the same approach delivering results across industries in our portfolio.
High-intent Search campaigns built around the homes for sale and rent you want more of, structured around real keywords, locations and tight control of wasted spend.
Awareness and demand-generation campaigns for premium listings and seller valuations, using real results and stories to fill your pipeline with high-value enquiries.
Campaigns that stay with buyers and sellers who enquired or visited without committing, recovering enquiries that would otherwise go to a competitor.
Landing pages and enquiry flows tested to convert more clicks into buyer and seller enquiries, so the same budget delivers more buyers and sellers.
Call tracking, form tracking and offline conversion import so every enquiry is tied back to the campaign, keyword and ad that produced it.
GA4, GTM and conversion tracking unified into one reporting view, with budget shifted to the campaigns delivering the lowest cost per qualified lead.
Before any budget moves, we audit your active campaigns, tracking, enquiry flow, landing pages, priorities and historical cost per enquiry across every channel.
We set how budget splits across Google Ads, Meta and retargeting based on the homes for sale and rent you want more of, your margins and how buyers and sellers really decide.
We go live with clean call and form tracking, structured campaigns and tested creative, and reporting that cuts real enquiry signal from noise.
We shift budget toward the services, audiences and creatives producing buyers and sellers at the right cost, then keep testing new angles before performance plateaus.
The Marketing Mavericks is a Google and Meta certified performance marketing agency in Ottawa specialising in residential real estate. The agency has managed over $5M in ad spend across 1200+ clients in 30+ countries, holds 600+ five-star reviews, and runs Google Ads, Meta Ads and retargeting built around qualified enquiries and cost per qualified lead.
Listings and valuations are won and lost on speed and visibility, so being in front of motivated buyers and sellers first is decisive. A performance marketing agency builds the paid search and paid social campaigns that reach those buyers and sellers first, then turns the click into a tracked enquiry, measured on cost per qualified lead, not clicks.
Google Search Ads capture high-intent buyers and sellers actively searching, while Meta builds awareness and demand for premium listings and seller valuations. A blend of high-intent search and targeted paid social produces the most predictable flow of buyer and seller enquiries.
Google Search campaigns usually produce enquiries within the opening fortnight because they capture existing demand. Meta campaigns for premium services need 4 to 6 weeks of creative and audience testing before scaling decisions are made with confidence.
Yes. We set up call tracking, form tracking and offline conversion import so every enquiry is attributed to the campaign, keyword and ad that produced it. Budget is then moved toward the campaigns delivering the lowest cost per qualified lead.
Yes. Single-location businesses are optimised around qualified local enquiries and cost per qualified lead. Multi-location and group businesses are run with location-level budgets, tracking and reporting, so spend follows the locations with the strongest return.
Talk to a senior performance strategist. We review your active campaigns, tracking, enquiry flow and landing pages, then show exactly where new buyers and sellers are leaking or waiting to scale. Contact us to start a conversation today.
