Performance Marketing Agency for Insurance Brokers in Sydney
The Marketing Mavericks™ is a performance marketing agency for insurance brokers in Sydney, trusted by 1,200+ clients across 30+ countries. We run Google Ads, Meta Ads and the landing pages behind them as one revenue system, so your budget turns into qualified quote requests that convert into policies, not just clicks. Talk to a strategist about your growth.
“We did not start The Marketing Mavericks™ to spend budgets. We started it to grow the businesses behind them. For insurance brokers in Sydney, we judge every campaign on one thing: qualified quotes and the bound policies behind them at a return that scales, not impressions, clicks or vanity reach.”
Most insurance brokers have the same problem: a rising cost per lead, poor lead quality, and ad budget driving traffic that never converts. Usually the channels are run in silos, Google here, Meta there, with no full-funnel system and nothing fixing the website the traffic lands on. We run Google Ads, Meta Ads and landing page optimisation as one system, so spend is judged on bound policies and return, not clicks. It is the system behind 1,200+ clients served and $5M+ in managed ad spend across 30+ countries.
“We do not sell clicks or reach. We sell qualified quotes and bound policies at a return that scales.”
What Works For Insurance Brokers In Sydney
We plan Sydney campaigns for insurance brokers area by area, from the CBD and Parramatta to Bondi and North Sydney, covering Greater Sydney, from the Northern Beaches to Western Sydney. Each area is tracked to cost per qualified quote, and budget follows the postcodes that turn clicks into bound policies. English-language campaigns, with multilingual creative tested for Western Sydney’s diverse communities. Schedules run on Sydney time, including daylight saving.
Insurance ads fall under ASIC rules, and Google requires financial services verification in Australia. Australian ads must comply with the Australian Consumer Law, enforced by the ACCC, and the AANA Code of Ethics. Greater Sydney is a set of distinct markets, so the CBD, the North Shore and Western Sydney are budgeted separately. We build these rules into the ad copy, landing pages and tracking from day one, so campaigns stay compliant while they scale.
| Market | Sydney, Australia |
|---|---|
| Coverage | Greater Sydney, from the Northern Beaches to Western Sydney |
| Currency | Australian dollar (AUD) |
| Channels We Run | Google Search, Performance Max, YouTube and Meta (Facebook and Instagram) |
| Ad Languages | English |
| Ad Scheduling | AEST/AEDT |
| Rules To Plan For | ASIC |
| Service Model | Managed by senior strategists, with reporting in your time zone |
| Primary KPI | Cost per qualified quote and bound policies won |
The Performance Marketing System Built For Insurance Brokers In Sydney
This is not a single channel bolted onto a brokerage. It is a full-funnel system built specifically for insurance brokers, refined across Sydney accounts and accounts in 30+ other countries, where Google Ads, Meta Ads and landing pages work as one. When it comes to performance marketing for insurance brokers in Sydney, a connected funnel beats siloed channels every time.
Funnel & Channel Strategy
We map the full journey from first touch to bound policy, then decide how Google Ads, Meta Ads and retargeting work together, with a target cost per qualified quote set from your bound policy value.
Google Ads Build
Search, Performance Max and Display structured by intent and service value, capturing the demand that is already searching for what you offer, run by our Google Ads management team.
Meta Ads Build
Meta Ads demand generation and retargeting on Instagram and across Meta, with scroll-stopping creative and tight audiences that feed the funnel Google Ads converts.
Landing Pages & Funnels
We audit and optimise the landing pages and funnels your paid traffic lands on, because the fastest way to lower cost per qualified quote is usually to convert the traffic you already pay for.
Tracking & Attribution
Correct conversion tracking and cross-channel attribution, so every decision is based on real bound policies and true cost per bound policy, not platform-inflated numbers.
Testing & Scaling
Structured testing across creative, audiences and pages, with budget scaled into whatever produces bound policies at the lowest cost across the whole funnel.
What To Track For Insurance Brokers Performance Marketing
Clicks and reach tell you almost nothing about profit. For insurance brokers in Sydney, the metrics below show whether your spend is building profitable, scalable growth across the whole funnel, or just buying traffic. We report on all of them from day one.
Our Performance Marketing Services For Insurance Brokers
Performance marketing is not one channel. We run Google Ads, Meta Ads and the landing pages behind them as one connected system for insurance brokers, so every part of the funnel is working toward bound policies. Here is what we run:
The Agency Behind Insurance Brokers Campaigns That Scale Profitably
We are not a single-channel agency that happens to work with insurance brokers. Performance marketing across Google Ads and Meta Ads is what we do, shaped by patterns seen across accounts in 30+ countries and $5M+ in managed ad spend.
That matters because growth rarely fails on one channel alone. It fails in the gaps between them, from how cover and pricing claims are worded to the page that loses the sale after the click. See the numbers in our Google Ads portfolio and Meta Ads portfolio.
Built For Insurance Brokers Serious About Growth In Sydney
- Insurance brokers in Sydney spending on ads but not seeing the return it should
- Insurance brokers running Google and Meta in silos with no full-funnel system
- Insurance brokers whose ads drive traffic that does not convert on the website
- Insurance brokers with a rising cost per lead and falling lead quality
- Insurance brokers who have outgrown a freelancer or a generalist agency
- Insurance brokers ready to invest in performance marketing that scales revenue
Questions About Performance Marketing For Insurance Brokers
It is paid growth judged purely on results. For insurance brokers, we blend Google Ads, Meta Ads and landing page optimisation into one system and measure everything by cost per qualified quote and bound policy, not impressions or clicks. Every dollar of spend is accountable to a real business outcome. Learn more about our performance marketing services.
It depends on your margins, bound policy value and how hard you are scaling, so we set an account-specific target from your economics rather than a vanity number. Then we lower cost per qualified quote and raise lead quality by improving targeting, creative, tracking and the conversion funnel together.
Results vary with margins, offer and competition, but insurance brokers on a connected full-funnel system typically see a cost per qualified quote request that compares favourably to running channels in isolation, with early signal in the first 4 to 8 weeks. We set realistic, account-specific benchmarks at the start so you always know what to measure progress by.
Yes. Campaigns for insurance brokers in Sydney cover Greater Sydney, from the Northern Beaches to Western Sydney, with areas such as the CBD, Parramatta, Bondi and North Sydney budgeted on their own results. Areas that return bound policies at a healthy cost get more budget, and the rest are cut back or paused.
We manage accounts from $1,200 (or the Australian dollar equivalent) in monthly ad spend, paid directly to Google and Meta. The right figure for insurance brokers in Sydney depends on your bound policy value and how competitive your target areas are, so we set it from your numbers.
Yes, and it is central to how we work. Optimising the landing pages and funnels your paid traffic lands on is usually the fastest way to lower cost per qualified quote, because it makes every click you already pay for work harder. To see how this would work for your account, speak to a strategist.
Ready To Grow Insurance Brokers In Sydney? Let’s Bind More Policies.
Speak with a senior strategist who runs Google Ads and Meta Ads as one system. No junior account managers, no siloed channels, no guesswork.
