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Google & META Certified Partner · 1200+ Clients · 30+ Countries

Performance Marketing · Insurance Brokers · Montreal

Performance Marketing Agency For Insurance Brokers | Montreal

The Marketing Mavericks is Montreal’s leading performance marketing agency for insurance brokers. We blend Google Ads, Meta Ads and conversion rate optimisation into one revenue system, so your budget turns into qualified quote requests that convert into policies, not just clicks. Talk to a strategist about your growth.

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1,200+
Clients Served
30+
Countries
$5M+
Ad Spend Managed
7X
Target ROAS
A Word From Our Founder

“We did not start The Marketing Mavericks to spend budgets. We started it to grow the businesses behind them. For insurance brokers in Montreal, we judge every campaign on one thing: qualified quotes and the bound policies behind them at a return that scales, not impressions, clicks or vanity reach.”

Vishal Arora, Founder and Managing Director of The Marketing Mavericks

Vishal Arora

The Marketing Mavericks, Founder & Managing Director
Why Insurance brokers Choose Us

Most insurance brokers have the same problem: a rising cost per acquisition, poor ROAS, and ad budget driving traffic that never converts. Usually the channels are run in silos, Google here, Meta there, with no full-funnel system and nothing fixing the website the traffic lands on. We blend Google Ads, Meta Ads and conversion rate optimisation into one system, so spend is judged on bound policies and return, not clicks. That is why we are Montreal’s top-performing performance marketing agency for insurance brokers.

“We do not sell clicks or reach. We sell qualified quotes and bound policies at a return that scales.”

What Most Agencies Get Wrong

Insurance brokers in Montreal usually come to us after running ads in-house or with a generalist agency: broad targeting, weak creative, no retargeting, and zero work on the landing page after the click. The spend goes up, the ROAS does not. We built The Marketing Mavericks’ performance marketing system to fix the whole funnel, ads and conversion together, and it is why our clients in Montreal stay.

Our Approach

The Performance Marketing System Built For Insurance Brokers In Montreal

This is not a single channel bolted onto a brokerage. It is a full-funnel system built specifically for insurance brokers, refined across Montreal accounts and accounts in 30+ other countries, where Google Ads, Meta Ads and CRO work as one. When it comes to performance marketing for insurance brokers in Montreal, a connected funnel beats siloed channels every time.

01

Funnel & Channel Strategy

We map the full journey from first touch to bound policy, then decide how Google Ads, Meta Ads and retargeting work together, with a target cost per qualified quote and ROAS set from your economics.

02

Google Ads Build

Search, Performance Max and Display structured by intent and margin, capturing the demand that is already searching for what you offer.

03

Meta Ads Build

Demand generation and retargeting on Instagram and across Meta, with scroll-stopping creative and tight audiences that feed the funnel Google Ads converts.

04

Conversion Rate Optimisation

We audit and optimise the landing pages and funnels your paid traffic lands on, because the fastest way to improve ROAS is usually to convert the traffic you already pay for.

05

Tracking & Attribution

Correct conversion tracking and cross-channel attribution, so every decision is based on real bound policies and blended ROAS, not platform-inflated numbers.

06

Testing & Scaling

Structured testing across creative, audiences and pages, with budget scaled into whatever produces bound policies at the lowest cost across the whole funnel.

Performance Metrics

What To Track For Insurance Brokers Performance Marketing

Clicks and reach tell you almost nothing about profit. For insurance brokers in Montreal, the metrics below show whether your spend is building profitable, scalable growth across the whole funnel, or just buying traffic. We report on all of them from day one.

Cost Per Acquisition
Efficiency Signal
What it costs to win a qualified quote across Google and Meta combined. The number that decides whether growth is profitable, not impressions or clicks.
Conversion Rate
CRO Signal
The percentage of paid traffic that converts on your site. This is where CRO shows up, the same spend converts far better once the funnel is fixed.
ROAS & Revenue
Revenue Signal
Return on ad spend and total revenue across the funnel is the metric that decides whether the account is profitable and ready to scale.

Read together, these tell the full story: a healthy account wins qualified quotes at a sensible cost, converts paid traffic efficiently, and returns more than it spends. When one slips, it shows exactly where to fix, the targeting, the creative, or the funnel after the click.

What We Do

Our Performance Marketing Services For Insurance Brokers

Performance marketing is not one channel. We run Google Ads, Meta Ads and conversion rate optimisation as one connected system for insurance brokers, so every part of the funnel is working toward bound policies. Here is what we run:

Google Ads
We capture people actively searching with Search, Performance Max and Display, structured by intent and margin so high-value searches turn into qualified quotes.
Meta Ads
We create demand and retarget on Instagram and across Meta with scroll-stopping creative and tight audiences, feeding the funnel that Google Ads then converts.
Conversion Rate Optimisation
Most ad budget is wasted after the click. We optimise your landing pages and funnels so the traffic you pay for actually converts into bound policies.
Retargeting & Remarketing
We bring back the people who clicked but did not convert across Google and Meta, recovering qualified quotes that single-touch campaigns leave on the table.
Tracking & Attribution
Correct conversion tracking and attribution across channels, so every decision is based on real bound policies and ROAS, not platform-inflated numbers.
Creative & Testing
In-house ad creative and a structured testing roadmap across channels, scaling what produces bound policies and cutting what does not.

Every part connects. Ads bring the right traffic, CRO converts it, and tracking proves what is working, so budget always moves toward what actually returns.

Why The Marketing Mavericks

The Agency Behind Insurance Brokers Campaigns That Scale Profitably

We are not a single-channel agency that happens to work with insurance brokers. Performance marketing across Google, Meta and CRO is what we do, shaped by patterns seen across accounts in 30+ countries and $5M+ in managed ad spend.

Full Funnel
Google Ads, Meta Ads & CRO As One System
Certified Partner
Google & Meta Marketing Partner Agency
Senior Strategists
No Junior Account Managers On Your Account
Revenue Focus
Judged On Bound Policys And ROAS, Not Clicks

That matters because growth rarely fails on one channel alone, it fails in the gaps between them, from how cover and pricing claims are worded to the page that loses the sale after the click. A team that owns the whole funnel is the difference between spend that scales and spend that leaks. See the results behind our approach in our portfolio.

Who This Is For

Built For Insurance Brokers Serious About Growth In Montreal

  • Insurance brokers in Montreal spending on ads but not seeing the return it should
  • Insurance brokers running Google and Meta in silos with no full-funnel system
  • Insurance brokers whose ads drive traffic that does not convert on the website
  • Insurance brokers with a rising cost per acquisition and falling ROAS
  • Insurance brokers who have outgrown a freelancer or a generalist agency
  • Insurance brokers ready to invest in performance marketing that scales revenue
FAQ

Questions About Performance Marketing For Insurance Brokers

It is paid growth judged purely on results. For insurance brokers, we blend Google Ads, Meta Ads and conversion rate optimisation into one system and measure everything against cost per qualified quote, bound policy and ROAS, not impressions or clicks. Every pound of spend is accountable to a real business outcome.

Single channels run in silos leak money. We connect them: Meta creates demand, Google captures it, retargeting recovers it, and CRO converts the traffic on your site. Plus proper cross-channel tracking, so budget always moves to what actually returns. Most agencies stop at running ads; we own the whole funnel.

We run Google Ads, Meta Ads and CRO as one revenue system, track everything to cost per qualified quote and ROAS, and fix the funnel after the click, not just the ads before it. Spend is judged on bound policies and return, which is the difference between buying traffic and building profitable growth.

It depends on your margins, bound policy value and how hard you are scaling, so we set an account-specific target from your economics rather than a vanity number. Then we lower cost per qualified quote and lift ROAS by improving targeting, creative, tracking and the conversion funnel together.

Results vary with margins, offer and competition, but insurance brokers on a connected full-funnel system typically see a cost per qualified quote request that compares favourably to running channels in isolation, with early signal in the first 4 to 8 weeks. We set realistic, account-specific benchmarks at the start so you always know what to measure against.

Yes, and it is central to how we work. Optimising the landing pages and funnels your paid traffic lands on through conversion rate optimisation is usually the fastest way to lift ROAS, because it makes every click you already pay for work harder.

Get Started

Montreal’s Best Performance Marketing Agency For Insurance Brokers. Let’s Bind More Policies.

Speak with a senior strategist who runs Google Ads, Meta Ads and CRO as one system across 30+ countries and $5M+ in managed ad spend. No junior account managers, no siloed channels, no guesswork.