META Ads Agency for
Real Estate Agents
in Brisbane

Yes, when every enquiry is followed up quickly and properly qualified. Clear photos and a visible price guide bring buyers who are serious about the home. Judge success by inspections attended and appraisals booked rather than raw lead numbers.

Real estate agents in Brisbane typically begin on A$2,000 to A$4,000 a month of ad spend, billed to you by Meta rather than by us. Most offices start with listings, then add an appraisal campaign once the cost of each inspection is known.

Each listing gets a campaign of its own, shown to people whose age, interests and location point to a move. The ad ends with one clear step, usually booking an inspection, and replies arrive by form or Messenger for your agents to follow up.

We use both, from one ad account. Older buyers and downsizers with larger budgets often enquire through Facebook, and Instagram Reels are ideal for walkthroughs aimed at first home buyers. Inspections booked decide where budget goes.

Buyer enquiries usually start within the first week. Judge the results after 4 to 6 weeks, when there is enough data to compare the cost per inspection across ads and audiences.

Listings and audiences that bring inspections at a low cost get a bigger budget. New listings and suburbs come in one by one, so the cost of each inspection is always easy to read.

Look for an agency that has run META Ads for real estate agents before, reports on cost per inspection rather than clicks and likes, and shows you exactly where your money goes. Your ad spend should be paid directly to Meta from your own ad account. Ask to see real campaigns before you decide.

We are a Google and Meta certified partner with more than 8 years in paid advertising. We manage over $5M in ad spend a year for 1200+ clients in 30+ countries. Every campaign is built around buyer and seller leads, not clicks or likes, and our reports show exactly what your budget brings in. You can see real campaigns in our META Ads portfolio.

Three things. First, a short call about your listings, price ranges and sales process. Second, access to your Facebook page and ad account. If you do not have an ad account yet, we help you set one up in your name. Third, recent photos, videos and floor plans of the homes you want to promote. We then share a plan, set up tracking and launch, usually within a week. You get regular reports on enquiries, inspections and deals. If you would like a starting point first, you can get an instant META Ads plan for your agency in about 5 minutes.