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The Marketing Mavericks™ runs META Ads for car dealerships in Montreal, staying in view through the few weeks a shopper spends narrowing down a vehicle and choosing where to buy it. Our team grades every lead by urgency and reports on the showroom appointments and deliveries that follow.
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How Your META Ads Work
Montreal · Car Dealerships| Recommended Ad Budget | C$1,700 to C$3,000 a month, paid directly to Meta |
| First Buyer Leads | Within the first week |
| When To Judge Results | 3 to 4 weeks |
| Best Ad Formats | Walkaround Reels, inventory carousels, test drive forms |
| Main Measure Of Success | Cost per test drive |
A car purchase usually follows a pattern: browsing models, comparing prices, then choosing a dealership. META Ads can be timed to each step, with broad model videos first and specific stock and offers for people who have already engaged. That way, your dealership is the obvious choice when the shopper is ready to visit.
People comparing models and prices at the moment.
Drivers ready to trade in their current vehicle.
Younger buyers who want to understand financing.
Buyers after a dependable pre-owned vehicle.
Walkaround videos and inventory carousels that show clear prices do best. A test drive form then turns that interest into a visit to the lot.
Short clips covering the exterior, interior and main features of a vehicle.
Several models or trims with prices in one swipeable ad.
Trade-in bonuses, financing rates or lease offers with a clear end date.
Forms that ask about the model, budget and trade-in, then offer a test drive time.
The full price or a monthly lease or finance payment, the first thing shoppers look for.
Extra value for a current vehicle, with an end date, for drivers ready to switch.
Vehicles on the lot and ready to drive away, for buyers who do not want to wait.
These are the mistakes we see most often in META Ads for car dealerships in Montreal, and what to do instead.
Ads that only promote the manufacturer give shoppers no reason to pick your dealership. Feature your own stock, offers and service.
Each model attracts a different buyer. Give each its own campaign and message.
Shoppers contact several dealers at once. Replying within the hour usually wins the test drive.
Here is how we plan and run META Ads for car dealerships in Montreal, step by step.
We agree the models to feature and the offer for each, such as a trade-in bonus or finance rate.
We set up the ad account, forms and tracking, and agree how your team logs test drives and sales.
We try walkaround videos, inventory carousels and offers, then compare lead quality.
We cut ads that bring weak leads and move budget to the models that bring test drives.
We scale the best campaigns and remind people who looked at a vehicle but did not enquire.
Spend depends on how many models you feature and how large your sales team is. Most dealerships begin with their best-selling models and add more over time.
| Stage | Monthly Ad Spend | What It Covers |
|---|---|---|
| Testing | C$1,700 to C$3,000 | Two or three models for one rooftop |
| Growth | C$3,500 to C$8,000 | More models, used inventory and reminder ads |
| Established | C$8,000+ | Several rooftops or full inventory year-round |
These are typical monthly budgets for META Ads for car dealerships in Montreal, paid directly to Meta. The minimum ad spend we manage is C$1,650 ($1,200) a month.
We report on the numbers that show what your ad budget brings in, not on clicks or likes.
Ad spend divided by test drives that actually happened.
The share of META Ads leads that end in a vehicle sold.
Leads from shoppers with a vehicle to trade, a strong sign they are ready to buy.
Browse campaigns we have run and the results they brought in our META Ads portfolio, or read about our full META Ads service.
Reach people searching for car dealers on Google with our Google Ads for car dealerships in Montreal.
Yes, when ads match where the shopper is in the process. Early videos introduce the model, and later ads with real stock and a booking link close the gap. Measure results by appointments kept and vehicles sold, and compare them with other lead sources.
Starting with C$1,700 to C$3,000 a month in ad spend works well for most car dealerships in Montreal, and Meta bills you for it directly. Within a few weeks you can see how many days usually pass between a first enquiry and a sale.
We use META Ads to put your models and offers in front of people near your dealership who are shopping for a vehicle. Every campaign asks them to book a test drive or request a quote. Leads come in by form or Messenger, and your sales team takes it from there.
Both, for different buyers. Families and drivers with an older vehicle to trade usually respond on Facebook, and walkaround Reels on Instagram catch younger shoppers buying their first car. Each placement is tracked separately, and the budget follows whichever books test drives more cheaply.
Buyer leads usually start within the first week. Judge the results after 3 to 4 weeks, when there is enough data to compare the cost per test drive across ads and audiences.
When a model is booking test drives at a fair cost, we increase its budget and widen its audience, then add further models and pre-owned stock. We also push harder when new models land and at month end, the moments shoppers are most willing to come in.
Look for an agency that has run META Ads for car dealers before, reports on cost per test drive rather than clicks and likes, and shows you exactly where your money goes. Your ad spend should be paid directly to Meta from your own ad account. Ask to see real campaigns before you decide.
We are a Google and Meta certified partner with more than 8 years in paid advertising. We manage over $5M in ad spend a year for 1200+ clients in 30+ countries. Every campaign is built around car buyer leads, not clicks or likes, and our reports show exactly what your budget brings in. You can see real campaigns in our META Ads portfolio.
Three things. First, a short call about your dealership, your inventory and your sales targets. Second, access to your Facebook page and ad account. If you do not have an ad account yet, we help you set one up in your name. Third, your current inventory and pricing, any trade-in or finance offers, and walkaround videos or photos of your vehicles. We then share a plan, set up tracking and launch, usually within a week. You get regular reports on leads, test drives and sales. If you would like a starting point first, you can get an instant META Ads plan for your dealership in about 5 minutes.
Speak with a strategist about your dealership and the vehicles you want to move.
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