META Ads Agency for
Private Hospitals
in Melbourne

Yes, for planned care where patients research carefully before choosing. Videos that answer the common questions build trust before the first appointment. Measure results by bookings per department and how quickly each enquiry is answered.

We usually suggest A$2,000 to A$4,000 a month in Meta ad spend for private hospitals in Melbourne at the start, paid to Meta directly. That covers explainer content for one or two departments, with more added once the booking process is working well.

Every department or package gets a campaign of its own, shown to the people most likely to need that care. Replies come by form or Messenger and are routed to the right desk, and we then report how many appointments each campaign booked.

We use both. Facebook finds older adults and families arranging check-ups and specialist visits, and Instagram suits maternity care and younger patients. For every department, the money follows the placement that books more appointments.

Patient enquiries usually start within the first week. Judge the results after 4 to 6 weeks, when there is enough data to compare the cost per appointment across ads and audiences.

Departments that produce bookings at a predictable cost get a bigger budget, then further departments and packages are added. Services with room to take patients and consistent demand, health checks for example, are usually first to grow.

Look for an agency that has run META Ads for private hospitals before, reports on cost per appointment rather than clicks and likes, and shows you exactly where your money goes. Your ad spend should be paid directly to Meta from your own ad account. Ask to see real campaigns before you decide.

We are a Google and Meta certified partner with more than 8 years in paid advertising. We manage over $5M in ad spend a year for 1200+ clients in 30+ countries. Every campaign is built around patient enquiries, not clicks or likes, and our reports show exactly what your budget brings in. You can see real campaigns in our META Ads portfolio.

Three things. First, a short call about your departments, priorities and patient enquiry team. Second, access to your Facebook page and ad account. If you do not have an ad account yet, we help you set one up in your name. Third, specialist profiles, photos or videos of your facilities, your health check packages and the contact details for each department. We then share a plan, set up tracking and launch, usually within a week. You get regular reports on enquiries, appointments and cost per appointment. If you would like a starting point first, you can get an instant META Ads plan for your hospital in about 5 minutes.