Tell us your goals. A senior strategist replies within 6 business hours with a real plan, not a pitch deck.
The Marketing Mavericks™ runs META Ads for real estate developers in Ottawa, giving purchasers solid grounds to commit to a home that is still under construction. Our team vets each registrant on price range and readiness, and logs every signed agreement.
Your PDF plan arrives within 5 minutes. Prefer to talk? Speak to a strategist.
How Your META Ads Work
Ottawa · Real Estate Developers| Recommended Ad Budget | C$1,700 to C$3,000 a month, paid directly to Meta |
| First Buyer Registrations | Within the first week of launch |
| When To Judge Results | 4 to 6 weeks |
| Best Ad Formats | Project films, floor plan carousels, registration forms |
| Main Measure Of Success | Cost per sales centre visit |
Buyers purchasing before completion need to trust the developer. Ads that share past projects, construction progress and buyer comments build that trust. A quick reply from the sales team to each registration keeps the interest warm.
Families and professionals looking for a new home in your price range.
Buyers interested in launch pricing and long-term value.
Owners leaving a larger house for a condo or townhome.
Agents who can bring their buyers to your project.
Project films and floor plan carousels do best, because buyers want to see the home and the price range. Reminder ads keep the project in view for people who have shown interest.
Short films of the location, building, amenities and a model suite.
Unit types, sizes and starting prices in one swipeable ad.
Ads for limited launch pricing or incentives, with a clear end date.
Follow-up ads for people who watched the film or opened a form but did not visit.
A clear launch price and the date it ends, which gives buyers a reason to act now.
A simple breakdown of the deposit schedule, for buyers who need to spread payments out.
Buildings you have already completed and handed over, which answers the biggest worry about buying before construction.
These are the mistakes we see most often in META Ads for real estate developers in Ottawa, and what to do instead.
Campaigns that begin at launch miss buyers who were ready earlier. A registration phase makes the launch stronger.
Buyers in later phases need different reasons to buy. The message should change as the project moves on.
Sales teams handed only a name and number struggle to follow up. Each lead should arrive with the unit type and budget chosen.
Here is how we plan and run META Ads for real estate developers in Ottawa, step by step.
We agree the launch timeline, unit types, buyer profile and the main reason to register.
We set up the ad account, lead forms, tracking and a clear handover to your sales team.
We try project films, floor plans and offers, then compare lead quality by audience.
We move budget to the audiences and ads that bring sales centre visits and cut the rest.
We scale the best campaigns and adjust the message for each new phase or tower.
Spend is driven by the size of the development, the range of unit types and how fast you need to sell. Launches normally call for heavier spend in the opening months.
| Stage | Monthly Ad Spend | What It Covers |
|---|---|---|
| Testing | C$1,700 to C$3,000 | One project in its early sales phase |
| Growth | C$5,000 to C$12,000 | A full launch with reminder ads and several unit types |
| Established | C$12,000+ | Several projects or phases at once |
These are typical monthly budgets for META Ads for real estate developers in Ottawa, paid directly to Meta. The minimum ad spend we manage is C$1,650 ($1,200) a month.
We report on the numbers that show what your ad budget brings in, not on clicks or likes.
Ad spend divided by sales centre visits that took place.
Ad spend divided by units sold to buyers who came from META Ads.
The share of leads your sales team marks as genuine buyers.
Read how we generated leads for a luxury real estate developer in our META Ads portfolio, or read about our full META Ads service.
Reach buyers searching for new developments on Google with our Google Ads for real estate developers in Ottawa.
Yes, when the ads build trust as well as interest. Buyers who believe in the developer are more likely to visit the sales centre and buy. Measure results by visits and units sold.
We usually suggest C$1,700 to C$3,000 a month for a real estate developer in Ottawa for one project, and that money is paid to Meta directly as ad spend. Hold back on extra money until registrants are turning up at the sales centre, then increase it ahead of each release.
We target buyers and investors whose budget and preferred area match your building, and each stage of the launch runs with its own creative and incentive. Registrations land through instant forms or Messenger and are handed to your sales team the same day.
Both. Families and investors with bigger budgets tend to enquire through Facebook, while Instagram Reels show off project films and model suite tours. One account runs both, and budget follows whichever brings more sales centre visits.
Buyer registrations usually start within the first week of launch. Judge the results after 4 to 6 weeks, when there is enough data to compare the cost per sales centre visit across ads and audiences.
Audiences and ads that bring people into the sales centre at a fair cost get more budget. Spending is usually highest around a launch or the release of a new phase, and cost per visit guides every decision.
Look for an agency that has run META Ads for real estate developers before, reports on cost per sales centre visit rather than clicks and likes, and shows you exactly where your money goes. Your ad spend should be paid directly to Meta from your own ad account. Ask to see real campaigns before you decide.
We are a Google and Meta certified partner with more than 8 years in paid advertising. We manage over $5M in ad spend a year for 1200+ clients in 30+ countries. Every campaign is built around project leads, not clicks or likes, and our reports show exactly what your budget brings in. You can see real campaigns in our META Ads portfolio.
Three things. First, a short call about your project, launch plan and sales targets. Second, access to your Facebook page and ad account. If you do not have an ad account yet, we help you set one up in your name. Third, project films, renderings, floor plans, price lists and your launch offer. We then share a plan, set up tracking and launch, usually within a week. You get regular reports on registrations, sales centre visits and sales. If you would like a starting point first, you can get an instant META Ads plan for your project in about 5 minutes.
Speak with a strategist about your project, your timeline and the buyers you want to reach.
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