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Search, Shopping & Performance Max

Google Ads Case StudiesBuilt To Capture Demand

Google Ads campaigns built to turn high-intent searches into revenue: clean account structure, disciplined bidding and budgets that only scale when return holds. Every case study shows the spend, results and strategy behind the growth.

  • $5M+Ad Spend Managed
  • 1,200+Clients Served
  • 30+Countries
  • 8+Years Experience

Sales & Lead Generation

Campaign Results That Convert

Every campaign built to capture buyers at the moment they search, then scaled only while return on ad spend holds.

Google Ads results for a UK home decor brand: 4.26x ROAS and 544,000 GBP conversion value from 128,000 GBP spend
Google AdsSales1 Jan - 15 Jun 2026

Home Decor · eCommerce · United Kingdom

Scaling A UK Home Decor Brand

A full-funnel build across Shopping, Performance Max and Search. Budgets were raised only when each campaign held its ROAS target, so scale never came at the cost of return. Over five and a half months the account delivered £544,000 in conversion value from £128,000 of spend at £8.93 per conversion.

  • 4.26xROAS
  • £128KAd Spend
  • £544KConv. Value
  • Shopping
  • Performance Max
  • Budget Scaling
Google Ads results for a USA apparel brand: 3.14x ROAS and 60,400 USD in sales from Performance Max
Google AdsSales1 Jan - 31 Mar 2026

Fashion & Apparel · eCommerce · USA

Performance Max For A USA Apparel Brand

Performance Max was fed custom audience signals, an optimised Shopping feed and a steady rotation of tested creative assets. Asset groups that underdelivered were rebuilt rather than left running, lifting click-through rate to 1.70% and turning $19,200 of spend into $60,400 in sales within one quarter.

  • 3.14xROAS
  • $19.2KAd Spend
  • $60.4KSales
  • Performance Max
  • Audience Signals
  • Feed Optimisation
Google Shopping results for a USA jewellery brand: 3x ROAS and 659 purchases from 14,400 USD spend
Google AdsSales1 Jan - 15 Jun 2026

Jewellery · eCommerce · USA

Google Shopping For A USA Jewellery Brand

Jewellery buyers compare hard before they buy, so the product feed did the heavy lifting. Titles were rewritten around how shoppers actually search, bids were set at product level under target ROAS, and negative keywords kept spend off low-intent queries. The result was 659 purchases and $43,200 in sales at a steady 3x return.

  • 3xROAS
  • $14.4KAd Spend
  • 659Purchases
  • Google Shopping
  • tROAS Bidding
  • Feed Optimisation
Google Ads results for a Florida hotel chain: 1,510 conversions at 2.94 USD cost per conversion
Google AdsLead Generation1 Jan - 31 May 2026

Hospitality · Lead Generation · Florida, USA

Booking Enquiries For A Florida Hotel Chain

Travellers search with clear intent, so the account was built on tightly themed Search ad groups, target CPA bidding and landing pages matched to each search. Over five months, 11,100 clicks turned into 1,510 booking conversions at just $2.94 each from $4,440 of spend.

  • $2.94Cost Per Conv.
  • $4,440Ad Spend
  • 1,510Conversions
  • Google Search
  • tCPA Bidding
  • Hospitality

Different Markets. One Search System.

Clean tracking, intent-led structure and budgets that only grow when return holds. The same method behind every result above.

Google Ads FAQs

Before You Get Started

What monthly ad budget do we need for Google Ads?

It depends on cost per click in your category and market. After keyword research on your products or services, you get a recommended monthly budget that gives Smart Bidding enough conversion data to perform, paid directly to Google.

What are your service charges?

Service charges depend on your ad spend, the campaign types needed and the markets you target. Share your goals and current account, and you get a clear fixed monthly fee before any work begins.

What ROAS can we expect from Google Ads?

Returns in these case studies range from 3x to 4.26x for eCommerce, driven by category, margins and feed quality. Lead generation accounts are measured on cost per conversion instead. After an account review, you get a realistic target with the reasoning behind it.

Which Google Ads campaign types do you run?

Search, Shopping, Performance Max, Demand Gen, YouTube and Display. The mix is chosen by your business model, so an online store and a local service business get completely different structures. See how we build them on our Google Ads management page.

Do you take over existing Google Ads accounts?

Yes. Most accounts start with a full audit of structure, match types, negative keywords, conversion tracking and bidding. We rebuild from there instead of wiping the account history Google has already learned from.

What do you need from us to get started?

Access to your Google Ads account, Google Analytics, Merchant Center for eCommerce, and your website. Everything stays in your name. Where the landing page limits results, we also handle conversion rate optimisation.

Do you guarantee results?

For accounts with existing history, we commit to improving the numbers you currently get, measured on your own account data. For new accounts, we commit to a clear 30 day plan, weekly optimisation and transparent reporting while conversion data builds.

Your Brand Could Be The Next Case Study

Share your Google Ads account and business goals. You get a 30 day growth plan with the exact changes, budget split and ROAS target for your account.

Request A Growth Plan →